Alex Cattoni is truly the queen of copy… and she just can’t stop herself from over-delivering!
The Copy Posse Launchpad is no different.
Having taken a plethora of copywriting courses over the years, I can confidently say the Launchpad soars high in a league of its own.
The content is staggeringly helpful… I’d say world-class in every sense!
And as for the bonuses? Think huge dollops of ‘yumtum’ marzipan-covered icing, layered with endless enthusiasm!
Her teaching style is brilliantly engaging, packed with actionable insights, and delivered in a fashion that will blow your mind.
High-octane energy will radiate from the screen… trust me you’ll feel it!
And with lifetime access you’ll have hours of Alex’s expertise at your very fingertips. Top tip: start your morning listening to Alex, and those morning blues won’t stand a chance.
Her inimitable vibrancy is quite infectious and will leave you brimming with confidence, pretty much ready to tackle whatever the day brings.
That alone is worth the Launchpad price!
But here’s the real magic… Alex always has your back. There’s just a super supportive vibe going on where no one gets left behind, even when life throws curveballs your way.
The Copy Posse helped me cross the finishing line even though I was a 'man down' struggling with illness, which I’ll always be grateful for!
So if you're sat on that fence then I’ve got two simple words... no brainer!
Just commit to showing up and taking action, and you can trust Alex and her Copy Posse to take care of the rest! You ‘ll be set up for success.
Quite possibly one of the best investments you’ll ever make… yep I’d say so!
IanCopy Posse Launch Pad
A course filled with valuable knowledge accumulated through years of experience and a ton of heart. If you're looking for a sign to SIGN UP, this is it. It's the best gift you can give yourself if you're looking to enter the world of copywriting.
In 2 months post-program, I made back 3x what I paid for it - and I am only doing copywriting part-time. The course pays for itself, and then some.
But despite the money, I was blown away by Alex and her team's devotion to our success. Alex is obviously a busy lady, but she always showed up and went ABOVE AND BEYOND, every single week. I already had high expectations going in, but I didn't expect the Launch Pad to exceed them all tenfold! With your sign-up, you also enter a community of like-minded people who get you and what you're going through, and never hesitate to help you out when you need some copywriting advice.
Signing up for the Copy Posse Launch Pad was one of the biggest acts of self-love that I did all year, and I hope you get the chance to do it too! :)
TaraCopy Posse Launch Pad
What can I say, Alex and the Copy Posse massively undercharged for this! Joking aside, I was kind of ok with expecting some valuable worksheets and/or pre-recorded presentations with maybe a little visit from Alex herself, but the actual, personal interaction she gave, daily, and when frankly she could have had at least the day off for a family matter, was astounding. I could virtually meet fantastic like-minded people with some similar and different challenges within the world we want to work in. Alex and Victoria gave a gazillion percent input to answer questions, laugh at our jokes, and make me and the rest of the group feel present and engaged and that alone is worth WAY more than £75.00. I loved it so much I am now just waiting for Launch Pad 2 to start, and I genuinely believe this whole experience will impact my career hugely - and I thank AC and the CP for that no end. x
Chloe
Whether you’re an entrepreneur, new freelancer, or seasoned copywriter, you’ll get immense value out of the Own the Inbox Challenge. Alex is one of the best in the business, and better yet she’s a marketer with CLASS. Her mission is to dedouchify the Internet, which means that while the tactics she teaches you are incredibly effective at persuading your reader, she shows you how to do so in a genuine, authentic way. You’ll learn not just how to craft a killer sales email campaign, but also how to get crystal clear on WHO you’re writing to. Alex famously over-delivers in all of her programs, and OTI is no exception. If you ever write emails with the intent of inspiring action - RUN, don’t walk to the signup page. It will be one of the best investments you ever make.
Chelsea
If you’re a new copywriter and don’t know where to start…start here 📍
Alex is the Queen of Overdelivering. Her challenges are the perfect way to start building your portfolio as a new copywriter with not just any assets but copywriting assets that stand out, showcase your ability to sell with empathy, and think like a marketer.
I contacted a small business I loved and asked the founder if she’d like some copy written for free. She said ABSOLUTELY!
I took the Posse Eye Challenge and created a brand voice guide for her. With Write & Ignite I wrote a sales page, with Own the Inbox I wrote sales emails, I used Alex’s training on youtube to write the Indoctrination sequence (welcome emails). I used Look Legit to uplevel the business’s homepage and About page.
I formatted my portfolio using a guide I received in Posse Week (Alex has a YouTube video on this, too).
The founder was thrilled with the copy I’d written! And in exchange, I received a glowing testimonial 💜
THIS was the portfolio I used to get my first ever paying client before taking Launch Pad.
Thank you, Alex and the Copy Posse team, for making high-level marketing and copywriting skills accessible and for cheering on every Posse that comes through your doors! ⚡
Noelle
You know that legendary moment where Oprah gives everyone in her audience a car?
"You get a car! And YOU get a car! And everyone gets a car!"
That's how I would summarize the Launchpad experience.
Get used to that feeling of "I freaking won the lottery!"
Get used to hearing the words "You get a surprise bonus!!" (because it happens weekly).
Get used to looking around and thinking "is Alex really this awesome?"
Yep. She is.
But more than the giddy feeling of winning the lottery…
the Launchpad is a huge, value-packed course with incredible industry-leading tools and knowledge to build a solid foundation for your copywriting career. You're learning from the absolute BEST copywriter in the industry. Someone who's been in the business for a decade, and who has a Rolodex of insane experts to call in to lead masterclasses and bonuses. Forget the freebies and templates you see out there. This is about upleveling to a Master level copywriter.
You also get curated, personalized, and expert feedback and guidance throughout the experience. That means you're getting one of the best copywriters in the world reviewing and giving YOUR copy feedback. As a self-proclaimed course junkie, I have never experienced a course with such high-level hands-on support as this one!
And if you tend buy courses and not take them, procrastinate and not finish them, or watch the videos but not complete the work… well trust me, its not happening in this course, where the unofficial motto is "no one gets left behind!" Everyone is rooting you on to finish, and you'll find yourself excited to finish every part of the course!! (yes, really!!)
The energy of the group is unmatched, and I have developed so many awesome friendships from it!
It's only been a month since the end of the course and already I have been able to increase my prices because the value of my work and the caliber of my clients has increased substantially!! (not to mention I received several copy jobs from Alex's Rolodex!). And I am so much more confident in my skillset and the value I bring to the table as a Copy Posse trained copywriter.
If you're on the fence, just don't do it. You won't regret it! And if you do join, welcome to the badass Posse! See you on the other side!
LindsayCopy Posse Launch Pad
Wow.... I don't even know what to say. This is the first Alex Cattoni program I've ever bought and man... she OVERDELIVERED like crazy even though I had really high expectations. In fact, I'm now 100% sure that I'll buy the Write & Ignite course as well :)
The bottomline is... If you do the exercises (you gotta do them, nothing is gonna fall into your lap!) this course WILL make you not only a better copywriter but overall a better marketer period. Honestly, this course is SOO much more than just an email copywriting course... The things I've learned about like the 12 archetypes and open loops I'll be using them in ANY and EVERY copy project from now on. Alex's enthusiasm, passion for her work, and her obvious mastery of marketing makes this a super enjoyable program to take. During the program, I felt so confident in my email copy chops that I closed a client for 5 emails at $50 a pop! So, I covered my investment BEFORE I even finished the program lol.
I only have this one thing left to say guys and gals: BUY THIS. YOU WON'T REGRET IT.
Esat
When I discovered Alex on YouTube, my first question was if she's giving away all of this for free online, what could she possibly have left to teach? As I completed this challenge, I realized she really wasn't hiding anything, she was transparent in all her free content but that didn't take away from Write & Ignite, she shows off her skills as a trainer who takes you from point a to point b while you're sitting there thinking like "that wasn't hard at all?" You get a tremendous amount of value, but with ease.
Preet
There are actually so many positive things to say about Alex and her programs.
She is a brilliant teacher and a caring person who has a deep understanding for the needs and necessities of her students. She teaches from the heart right where her love for copywriting and marketing roots.
With the Copy Posse Launch Files, I found the structure and reliability I needed! Her programs are well-structured and profound.
I could always rely on her material, taking one step after another and reaching the weeks' goals in a breeze... almost ;-). A lot of the learnings I didn't notice at first, but everything around the Posse seems to be designed to increase your abilities to work for yourself, grow and live the life you dream of. I never want to miss this experience!
So, if you're looking for a great place to start or to level up, hop on!
Patricia
This was my first live course with Alex and the Copy Posse, and I can't thank her and her team enough.
It was an amazing experience, I thought Alex was unreal until the moment I had the chance to talk to her. From the moment, I raised my hand to ask a question during the call, she just became a real person, a friend, a very approachable human being that just said Hi Ani... so energetic, full of joy and knowledge!
Anyway... what I'm trying to say, is that in that moment I felt the friendly person who is out here to support you and guide you on your career, no matter what's your background... ❤️🙌🏻
During Client Week, I learned how to trust myself and became more confident to take action and start getting clients.
And because the energy is so contagious and she left me wanting more... and I thought "This is just the beginning"... I joined the SPARK Membership. I think now, there's no coming back from that... ahhaha 😂, because you kind of get obsessed with this Copy Posse community 💕.... ✌️Love Ani
Anahi
This might sound cheesy but Alex Cattoni changed my life. I’ve taken her programs not once but TWICE. Why? Because The Copy Posse took me from someone barely making money online losing my income during COVID and having to move back in with my mom to a legit business owner having the freedom to travel the world, write on my laptop, and live in beautiful tropical islands and cities of my choice. But...when I first found the Copy Posse Launch Pad I was skeptical. “Is this Alex just another coach on the internet out to get my money??”
The more I watched her YouTube channel and DMed her on Instagram, the more I realized that she truly cares about each and every one of her students. So I took a chance. Fast-foreword to my results: after taking the Launch Files first, I landed an $80,000 a year copywriting job at a startup. After taking the Launch Pad in 2021, I finally went freelance and landed a huge and very well-known client in the industry, Ad World along with freelance clients ranging from language coaches to beauty and wellness brands. Alex even sent me a few referrals as one of her Launch Pad students and they became paying clients. What can I say, I thank the gods of the internet EVERY SINGLE DAY that I found Alex Cattoni. I’d do it all over again!
DayanaCopy Posse Launch Pad
I'd been freelancing for three years, landing okay clients and binging Alex's free content like it was my job. But I knew if I wanted to make this a real, sustainable career and work with bigger clients, I had to learn from the OG. 🤩
So in January 2025, I went all in. I invested my business savings into Launch Pad. It was everything I'd saved, but honestly? My gut told me it would be worth it. And wow, was I right.
Alex teaches copywriting and marketing best practices in the most fun, engaging way possible. No boring lectures 💤just real strategies that actually work. I leveled up my skills and came out of that program ready to conquer.
Within a couple months, I landed a dream client in the B2B space. What started as one project is turning into a retainer. Plus, I'm working on two more projects that genuinely excite me. This is the kind of work I'd been chasing for years.
If you're wondering whether it's worth it: I spun my wheels for three years before this. Copy Posse gave me the clarity and confidence to finally break through. Best investment I've ever made.
Thank you, Alex and the Copy Posse team, for helping me turn my hustle into the career I always knew I could have.
— Simer, Launch Pad
SimerCopy Posse Launch Pad
I’ve been a freelance copywriter for a little over 4 years. I had been doing it alongside my full-time job but when I decided that it was time for a career change, I wanted to turn my freelance hustle into a full-time career.
I stalked Alex for about 3 or 4 months before investing in (all of her) courses and then I finally took the big leap and invested in the Launch Pad. Right out the gate it was more valued packed than she even tells you it’ll be! Alex & the Posse really peel back all the layers of copywriting but also help and encourages us to start thinking like marketers so that we are able to add the most value as copywriters.
Graduating this program gave me the confidence, information and foundation I needed in order to launch my full-time copywriting career. Besides that, it’s helped me find my people. Now, I’m part of a community of copywriters that are just as excited and eager to learn and execute copy & marketing strategies as I am and who fearlessly cheer each other on along the journey.
The Launch Pad really is the complete package whether you’re looking to have a side hustle or build multiple streams of income from just one skill set.
KeeCopy Posse Launch Pad
Went from freelancer to registered business owner, hit $10K+ consistent months, landed a dream client, started coaching 6 and 7-figure entrepreneurs inside a $35K/year mastermind, and unlocked a new freaking dimension inside my brain.
Need I say more?
This program and Alex's incredible guidance and expertise brought me from insecure and hiiiiiighly skeptical fresh copywriter to profitable and confident AF marketing strategist.
The best part?
I’m just getting started!
Janaina
This month was kinda out of control!!! Landed a $4k/month newsletter client in the environmental niche (what I got my degree in, finally putting it to use lol!) plus a $2k quiz funnel for an organic skincare brand AND a newsletter strategy gig randomly from Upwork for $2k AND a new email agency job AND a raise at another agency I've been working with for two months.... Basically gotta get to work cuz this is tiring but my first $10k+ month ever!!
Michelle
A fantastic course for beginners and experienced copywriters alike.
This isn't just a quick paint-by-numbers formula on how to write a sales page. It's a crash course in sales, marketing, and psychology. Alex guides you on how to use all three appropriately to write copy you didn't even know you could. Copy that will speak volumes to your target audience because it's honest and human.
Alex possesses a gift for teaching. But she knew that wouldn't be enough for most of us aspiring writers. So she added empathy, infectious excitement, and enough support from herself and the Copy Posse community to make you believe you can find your dream job without any experience.
Her course helped me believe in myself and my abilities. And through it I found the confidence to quit my job and become a full-time copywriter!!!
Thank you, Alex and Copy Posse, for everything!
I look forward to seeing you in the next challenge🔥🔥🔥
Angelo
Reign was my BEST 2026 decision! I love the small intimate group, the high level deep dive conversations and the supportive community cheering you on no matter what your problem is. Being amongst such incredible peers (which still feels surreal to count myself among them) there is no way not to rise and get to the top of your game. I have learned SO many cool tactics that I have applied to my own client work and the insights into marketing and funnels have opened my eyes to just how much I didn't know before. I've been able to get feedback on client projects in real time that have allowed me to get better results for my clients and I've had so much encouragement to get out of my own head and get my own offers and business properly established. I'm still working through the resources in the Reign clubhouse because there is just so much to draw on but it's such a relief to know when I have something I need help with I can watch a masterclass and pick the brains of high level business owners to get the most up to date answers of what's working in the marketing world right now.
I joined in February and 6 weeks later in April I hit my highest earning month EVER ($70 short of $20K which is insane for a solo-preneur). I'm now holding steady over $15K each month which was my Reign goal when I started and I achieved it less than 3 months with the guidance and personalized support. I also have interviews lined up with 2 Reign exclusive clients where I can finally step into the kind of work that lights me up with business owners who understand the value I can bring.
My biggest fear was that I wasn't ready for the next level because I only graduated Launchpad 2 years ago. I was convinced I was going to be outed as an imposter and look silly in the group but Alex has (as always) managed to find the Raddest humans ever to be in this mastermind and I felt immediately at home. Everyone is so kind and generous with their time and information - nothing is gatekept and I feel nothing short of blessed to be in this group. For me, the biggest pivot was personal - I am ready and I do belong here! I'm so excited about what the future holds for my business with Reign to guide me.
Shelley
If you want to go from one-off projects to a retainer, or you want to level up your retainer to a higher retainer, then Alex Cattoni is your gal!
When I first joined Spark, Alex helped me take a retainer from $1,500 to $5,000 a month! I worked with that client for over a year, overseeing her launches, designing her funnels, creating her social media strategy, doing her email marketing, and helping her bring in thousands and thousands of dollars. And throughout that time I ran ideas by Alex every month in the Q&A call (it's honestly worth joining Spark just for these calls).
So whether you're a brand new copywriter just starting out, or you're an experienced copywriter wanting to move into a marketing strategist/fractional CMO-type role, the Copy Posse is where you'll get the support to land retainer clients and move from being a copywriter delivering words in a Google Doc to being a strategic partner and helping your clients grow their businesses.
Noelle
I completed two Copy Posse 5-day challenges with Alex before finally joining Launch Pad. I was hesitant about the investment in Launch Pad, but the shorter challenges made it clear that Alex overdelivers on actionable content with a teaching style that is upbeat, authentic and inclusive. Launch Pad did not disappoint. Real talk: the program requires a lot of work and commitment... AND it's so valuable and so much fun. Completing the program on time is absolutely achievable if you carve out the space to do it. My goal was to start copywriting as a side hustle, and I'm in the process of signing on my first client. In addition to creating a killer portfolio during the program, I learned everything I needed to feel confident applying for freelance jobs and giving recommendations to potential clients. If you're serious about up-leveling your skills and earning income through copywriting, you won't find a better place to invest your money!
StephanieCopy Posse Launch Pad
Before joining the Launch Pad, writing copy feels like those mythical things I knew all the top-notch copywriters are doing and I wanted it badly, but I have no idea how to do it.
After going through the Launch Pad, it removed that fearful blank page paralysis I had when it comes to writing any kind of copy.
Thanks to Alex's streamlined approach to copywriting, I’m spending less time on revisions and more time doing the best work upfront. Completing the Launch Pad also gives me the tools and knowledge I need to coach my clients so they'll have more confidence in me.
It's like an extra arrow in my quiver.
If you get the opportunity to learn from Alex, do it.
Her teachings have turned me from an anxious newbie copywriter to a confident copywriter. After 5 weeks into her course, I landed my first high-paying client who values my work.
CaineCopy Posse Launch Pad
I'm so thankful I found Alex. I struggled for years with finding my niche and not being sure where or how to start with copywriting.
Within the first week in The Copy Posse Launch Pad, I already had clarity around my niche: MarTech Made Easy. It seems so simple, right? But trust me, I wouldn't have ever gotten there without Alex and the program.
Alex's training helped me set the right foundation which also brought a LOT of confidence and even pride when publishing my new website and telling the world what I do.
Things just kept getting better after that. Alex truly goes above and beyond and always provides so much value in everything she does.
Even though I have a background in journalism and digital marketing, I lacked the copywriting essentials, such as proven tools and a process.
If you don't know how to get where you want to go, how will you make it?
My goal was to make 10k per month as a copywriter. Alex prepared and launched me into the world of copywriting with her proven templates and formulas, training, exercises, process, tips, and overall knowledge bombs that only someone who's been there can teach.
I'm currently doing a test project for a potential client that could lead to an $8,000 / month contract.
And this is only a few months after completing the Copy Posse Launch Pad - during a pandemic.
If your goal is to be a copywriter and you aren't sure how, where to start, or lack confidence - join The Copy Posse Launch Pad. It really will ignite your copywriting business, but also so much more.
LeAnnCopy Posse Launch Pad
I struggled with my headline for this testimonial as there are so many ways I could go with the value I place on this training. I have followed Alex and The Copy Posse for the last six months on YouTube and those little snippets of video taught me amazing things every time. The launch pad is out of my reach financially right now, but when I saw the Write & Ignite Challenge pop up, I knew I had to be part of it. What I learned has empowered me like no other training so far. I was struggling with "can I do this?", "am I good enough" "can I make enough to do this full time" "will they like me" and all the other questions that run about in our heads.
What I learned over this course is the reason WHY my imposter syndrome was a daily battle. It was because I didn't have the right foundation, or at least I felt like I didn't truly know what the heck I was doing (even though I have taken a ton of courses and I did this as a career for other companies).
With this training, I feel I am now on a new level - it taught me not only the key basics of the sales page, but also to trust that I had this and I was good enough. The feeling of accomplishment and pride knowing I finished and have a sales page I can use to show my writing is worth every penny.
I cant say enough that this course has lit a fire in me that I knew was there, but couldn't "ignite" before now. This is the start of my copywriting business and I now know I am ready to go after my first client!
Thank you Alex for being who you are - you are changing lives!
Lisa
If I have the opportunity to think about something for YEARS before buying, I'll do it. That's why I was actually really surprised and proud of myself when I just went for it with the Copy Posse Launch Pad (with a full day to spare!), and after completing the course, I couldn't be happier! While I don't know if copywriting will be my full-time or long-term career, I have gained SO much knowledge in the copywriting and digital marketing realm (Alex and the team truly go above and beyond with every class and bonus), and I feel confident knowing that I'll be able to make a copywriting side hustle work while I'm in grad school and beyond.
While I loved the style of the course itself (having live calls twice/week, and then being able to directly apply what we learned in the workbooks and in our portfolios was great), the best part about the Launch Pad was the community. Alex and Victoria knew and supported each of us throughout the whole process, and I still feel connected to them and to my classmates! If you can make it work financially, and you really think that copywriting is something you would both enjoy and commit to, I don't think you'll have any regrets <3
JensenCopy Posse Launch Pad
Joining this program has been a milestone decision in my life, and every moment I've lived during these three months has opened my eyes to see what I thought copywriting was differently and more intensely!
I'll just tell you that what Alex teaches you goes beyond copywriting techniques and concepts, whether you're an experienced copywriter, a business owner, or just starting on the copywriting and marketing journey. It's about the mindset and confidence you'll gain from learning and deeply understanding marketing. As Alex said, the best copywriters are marketers, so this is your chance to be one.
Before joining this program, I did other marketing and copywriting courses. And yes, I was scared about the price of the course. Still, my gut was so right. The confidence and new perspective gained during the LaunchPad have been so powerful that one month before the program finished, I was able to quit my 9-5. It's been the best investment in myself I've made by far.
GiulianaCopy Posse Launch Pad
No, seriously. I’m not exaggerating. Reign is absolutely the best decision I’ve ever made.
In April 2023, I skipped straight past the Copy Posse Launch Pad to become a Reignmaker... as a freelance content writer and copywriter barely making $1.5k a month.
My passion has always been writing - I just didn’t realize that I could do what I love and live the life I’d always dreamed of until I ran across Alex and the Copy Posse.
I lurked for about a year and only fell more in love with her passion for helping writers, amazing mission, and empathetic marketing. Her free content alone helped me so much that when I heard about Reign, my future self shouted at me: DO IT!!!
…Even though I was flat broke and terrified of the unknown. 😬
I hesitated until the very last day and the very last hour to finally book my call. And after I said HECK YES to myself and put down my deposit, I almost emailed to say never mind multiple times a day.
But my future self wouldn’t shut up. She kept telling me that THIS was what I needed to become the me I’d always envisioned.
So I said no to my fear and wiped out my bank account to officially become a Reignmaker. 👑(Literally, all of my savings AND my checking account.)
And it was the BEST decision I’ve ever made.
I went from barely making 1.5k to making 6k a month in less than 6 months - more than I’d EVER made, even with my degree! Then right below 9k in less than a year (and that's with taking a break from outreach in between).
Now, I’m on track to make over 10k/month exactly one year after I joined Reign. 🤑
But it’s not just about the money - it’s the financial freedom, the unshakeable confidence in myself and my skills, and making an impact while doing the work I love…all without compromising my lifelong values. It's the permanent mindset shift that has me living in abundance instead of scarcity, acting on courage instead of fear, and taking messy action instead of being paralyzed by perfectionism.
And when I DO fall back into those old habits, Alex and the Reignmakers are right there to pull me back out.
I can’t even begin to describe the insane value of all the masterminds with experts I’ve never even dreamed of meeting, the mindset sessions, the copywriting challenges, and the amazingly talented and helpful Reignmaker community.
Reign doesn’t just take you from freelance copywriter to rad entrepreneur. It transforms you into the best YOU in just a few months, and it’s seriously life-changing.
I’m so grateful to Alex for creating this wonderful mastermind and amazing community of Reignmakers. I can’t gush about it or her enough (if you couldn’t tell).
If you’re hesitating to join Reign, I can only say two words:
DO IT!!!
The only thing you'll regret is if you don't.
Lexi
Before I discovered the Copy Posse, I had already been copywriting for a couple years, but more seriously for maybe just a year. I immediately vibed with Alex's values, because they reflected my own. So, one by one, I ultimately did all of Alex's Copy Posse programs and each has added so much value to my portfolio and skillsets. I started with the "Own the Inbox" challenge, and immediately saw results for my clients (which has helped me increase my email rates significantly over time☺️). And I actually did Launch Files before I did Launch Pad which was a huge benefit for me and may be worthwhile for others to consider going this route. I even turned my Launch Files product/brand into a customer in the middle of Launch Files. I ultimately joined Launch Pad for the opportunity to work with an A-lister, even though it wasn't guaranteed, and also for access to the job board, plus some of the bonuses, because I wasn't able to attend any of the live sessions. And though I'm a little FB shy (also just don't get on FB as much as I should for these purposes), the Posse Community truly is wonderful and I love that it stays a positive place. It's really great to be able to turn to a community for support and answers when you need them. Overall, I've continued to have positive experiences and post Launch Pad, I've received an overwhelmingly positive response from my A-Lister, which I'm so grateful for. We haven't officially started working together, but it looks like there may be more opportunities with this A-lister beyond the initial product/brand I wrote for. So staying positive for that !✨ I've also since landed a new client through the job board, and Launch Pad has really boosted my confidence in knowing the value I bring to new and old clients, especially because I'm not just learning to be a copywriter, but a thoughtful marketer. So, thank you to Alex and all the amazing coaches who dedicated so much time to us! I'm excited to continue spreading positivity through the power of words thanks to everything I've learned through Copy Posse!
JustineCopy Posse Launch Pad
My favorite thing about Spark is always having a home base to return to. Whether it's because on a random Tuesday I'm experiencing imposter syndrome and can't remember if I'm actually a writer or not, or if I want to create new systems behind the scenes and need a starting place, or if I just need some good old-fashioned motivation, Spark has that for me.
I'm so grateful for the Spark community. I've been able to use the job board for one-off projects that have turned into retainer clients or repeat clients. I've also been able to use it to help get my feet wet in niches that maybe I wouldn't have considered before because there is such a wide variety of business owners looking for copywriters. I think the thing I love most about all of it is that working with my clients and having access to all of the training inside the community has given me the ability to really lean into and absolutely LOVE the marketing and messaging strategy side of my brain, but also really learn how to run a full-fledged freelance business. Beyond that, it's given me the confidence to actually start building my own offers instead of just wishing I could. Alex always says copywriting in the gateway drug, and here I am in the gateway.
My biggest fear was that I would just let this community collect digital dust without utilizing the resources or opportunities inside, but, as I mentioned before, it really has become home base for me.
kee
Before joining the Launch Pad I tried to teach myself how to write copy for months.
I read books, binge-watched hundreds of videos… but I never got my foot of the brake.
The Launch Pad finally changed that.
Not only because Alex is an amazing mentor…
But also because she manages to take this big scary thing called copywriting and break it into manageable steps.
Seriously – I worked full-time in a demanding job and still managed to get my weekly assignments done in time.
Plus, the weekly live calls are just pure gold!
Seeing Alex critiquing copy and listing to the knowledge bombs she’s causally drops is nothing but inspiring.
And even if you think that you’re not ready to call yourself a copywriter after 8 weeks of intense training…
And you’re still not sure if you “know enough” to put yourself out there…
Just do it!
I did and got my first client on my second discovery call.
(Both thought I was a seasoned copywriter by the way – all thanks to the Launch Pad.)
So, if you want to take this copywriting thing seriously, the Launch Pad is your way to go.
Thank you Alex and team for the amazing experience!
DanielCopy Posse Launch Pad
I started off with Alex’s YouTube videos... literally binge-watching them and soaking up every single tip. Those free videos alone gave me the confidence and clarity to land my very first clients. That was the spark.
But then I invested in Alex’s OTI, and that’s where everything changed. I didn’t just learn how to write better.. I learned how to think like a strategist. I went from ‘I love writing’ to ‘I know exactly how to craft 7-email sequences that convert, using psychology, frameworks, and strategy that actually work.’
Every email sequence I write now feels electric. It’s not just words... it’s confidence, it’s service, it’s impact. My clients are blown away by the results, and I finally feel like I’m stepping fully into the role I was meant to play.
Alex, thank you SO much. Your teaching style, your frameworks, your generosity... it all clicked for me in a way that nothing else ever has. I started with your YouTube channel, got my first clients thanks to those videos, and then your courses took me to an entirely new level. It feels like the most beautiful full-circle moment, and I am endlessly grateful x
Sriradha
After working in the security industry for nearly 14 years, I finally pursued my path in writing and marketing. Naturally, that came with asking myself, "will I be a good boss to myself?" "Can I do it?" "What will this look like?"
Spark answered that question. Not only can I do it, I don't have to do it alone. The Thursday meetings are so helpful in teaching me new methods; the roadmap has useful lessons and templates to take a lot of the guesswork out of what statements of work or contracts should look like, and the support from the Posse is unmatched.
Security left me drained, but Spark helped me regain my confidence, and now I've had a handful of one-off projects from the job board and several retainer clients, my most recent one averaging $3500/month. So not only am I a businesswoman, I'm also anticipating the publication of my new novel. Big moves I could only dream of before feel more tangible than ever because of the confidence I have in myself from the Posse and Spark.
Conni
I was skeptical at first when I signed up for the Copy Posse Launch Pad. I didn't even fully understand what copywriting was and it seemed expensive, but it felt right so I took a leap — and it was the best decision I've ever made. Alex delivered SO MUCH incredible value throughout the 8-week (really 10+week) program that I knew the course was worth the money only a few weeks in. I got new clients during the program and more right after it finished — the course paid for itself before I even had my certificate! I left this course with the skills and know-how to get started in the copywriting world right away, which was extremely valuable. Alex is an incredible coach, talented copywriter & badass woman I am so honoured to know. If you're on the fence about this program, DO IT. It was literally career-changing for me, and I wouldn't have it any other way.
Calgary, Canada
KelseyCopy Posse Launch Pad
Being a Copy posse trained copywriter, part of almost all the courses, I couldn't expect less from this badass group and community. BUT this particular program blew my mind and shook my spine with the value and the awe-inspiring knowledge it offered. Having been in the industry for some time now, I have not seen ANYONE else invest so much time, energy, and empathy in Brand Voice.
This program transformed my Brand Voice game and all my clients’ brand game, name, and fame.😅 While I was a part of this challenge, I chose to write for myself, but you can never hide good things, can you? I landed a new client to craft their BV and extended the SOW for an existing client. Omens, you know?
I hope you know by now that this is a no-brainer!🌸
Muskaan
Alex and her Posse Coaches did not only teach me to write better copy. They taught me how to show up better in my life! Since completing the program, I have had a total shift. The program was groundbreaking for me. And I learned so many valuable things about copywriting that saved me time and money in the long run. I could have learned these skills on my own, but it would have taken years to get to where I am now. I have more confidence. I have the skills to battle imposter syndrome and win the mindset battles. I have a Posse that supports and uplifts me. So my only regret is wishing that I found Alex and the Copy Posse sooner! Because oh em ge, this program blew my expectations out of the water!
RebekahCopy Posse Launch Pad
I initially joined REIGN not knowing how much the group could support me as I was trying to figure out how this freelancing life would work. I had no clients, no income, and no idea what I was doing. Now, 8 months later, I'm making $3k months and doing fulfilling work as an email copywriter. I know I wouldn't be the person I am today without the critical mindset shifts I gathered from REIGN. Join REIGN if you want to take the guesswork out of launching your freelance business.
Faith
My name is Jordan, and I really did think you had to have a perfect plan. I spent 5 years thinking, and nothing happened.
"You gotta be a people person. You gotta be cold-blooded, you gotta have the million-dollar connections right out the gate", is what I thought.
I've got social skills, but truthfully, I'm introverted and unless I can feel the energy from other people I tend to be pretty laid back. I just knew as a kid who graduated HS in 2018 I didn't want to work for people I did not respect and even more be a slave to a system. That's not how I wanted to live.
But I was really fucking scared and did not believe in myself, even though Naruto (my favorite anime) emphasized: "Believe It!"
I spent years doubting myself and avoiding things. Heck, I knew about LaunchPad for 3 years before I enrolled because other gurus had more "affordable prices".
Heck I've paid over $12k USD before LaunchPad because those gurus said they had to secrets and I didn't want to pay $3k upfront. I let fear take the wheel and lost a lot more than 3 grand.
Alex Cattoni and the Launch Pad crew... I got more than BS discord server community, I got a group of people that actually wanted to improve not just talk the talk. I learned systems and the RIGHT way to build a portfolio not general vague lessons on how to write things without any context of why, what, who, and how.
I have a portfolio that, although it is far from perfect, I've made more progress in 4 months than I did in 5 with random viral gurus gatekeeping the real stuff. I'm starting the Spark roadmap and my belief in myself is at an alltime high.
If you're serious about building skills for an online business with like-minded people who are 10 steps ahead or just starting out, this is the place. People respond to my questions and the community is actually there to help you. It was shocking revelation because other "communities" I've been in just ass kiss the guru and ghost most of your questions.
This is the place where you will see results as long as you do the work.
Jordan
It's hard to put into words what Reign has done for me and meant to me. Last year, I landed a 5 figure a MONTH retainer with an agency serving some of the biggest names in the space as their chief copywriter through the exclusive Reign jobs board (that I'm still going strong with now).
But more than that, I've grown so much as a human, as a writer, and as a business owner. I've learned so much that I feel like I've fast tracked my career by about 5 years in the 2.5 short years that I've been a part of this membership. I've even been able to step up and lead a training myself and give back to the community as a coach / mentor, which has been a surreal and amazing full circle moment.
The resources, trainings, and support Alex provides are world-class and keep us at the cutting edge of what we do. Plus it's probably the most supportive community on planet earth - I've made connections and close friendships I'm so grateful for, and I know that if I go into the community I'll be supported.
I also wanted to touch for a moment on Alex's leadership - everything she puts into this world is of such high quality, care and integrity. She always takes the time to listen to our feedback and give us exactly what we need on our journey, and she's not afraid to change or adapt things to make sure she's serving us in the best way possible. In short, she truly CARES.
Knowing I can jump on our monthly calls with her to get support with anything in my business has been a total game-changer to my confidence and my growth. I'm yet to find a mentor I align with - or that I can truly rely on - as much as Alex.
I'm so grateful for Reign - it's a consistent highlight of my week and of my overall business journey. I can't imagine my career without it!
Mel
If someone told you that in a matter of months you could learn a new skill, grow your confidence, and connect with a true community of the most supportive people across the world...why wouldn't you hop on that sh*t right away?!
I waited until basically the last minute to sign up for Launch Pad, after watching hours of videos and researching so. many. reviews.
Hands down, it's one of the best things I've ever done.
I had been writing for a little bit before LP, and I wasn't sure I "needed" it. But let me tell you...you do.
If you're looking for...
- A strong foundation for copywriting
- Hands-on experience with writing
- A portfolio that showcases who you are...then you need Launch Pad!
Halfway through the program, I landed a contract copywriting gig with a MAJOR company, and they've been so impressed with my skills, which is all thanks to Alex and her amazing team! I reference lessons learned during the program every single day, and I know that I'm a much better all-around writer now.
So if you're on the fence...
You're a little nervous...
You're not quite sure you need it...
Don't worry! You're not alone. But you will be so happy to make the decision to invest in yourself and show up with the rest of the Copy Posse.
Your future self will thank you! Trust me.
CourtneyCopy Posse Launch Pad
Before Reign, I was afraid to be seen, hardly posted on social media, focused on the smaller goals instead of seeing the bigger picture, and tried to navigate my copywriting business alone in the dark. Now I have more clarity on how to run my business. how to approach the way I work with my clients, confidence to go after better and bigger opportunities, hold myself accountable with my monthly accountability groups, gain major strides with my once-limited knowledge of the marketing world (which I constantly use), and continue to be motivated and inspired by all the lovely members along with the one and only Reign Master Alex Cattoni.
Reign opened up the door for me to make valuable connections with other freelancers, business owners, and highly valued experts (marketing, finance, mindset, branding, etc.) whose masterclasses are gold and would have cost me an arm and a leg each! So if you're looking to scale your business with a group of fun, loving, hardworking, supportive, creative, diverse, and badass people who always fill you with positive energy, teach you something new, be your accountability partner, and all the while getting to meet and learn from the latest experts, you're in the right place!
Chi
I'm 19 years old, currently attending university but I had set my mind on learning this high-income skill before going into student debt. After a LOT of research it's given you need a mentor, but now comes the question "who?"
If you need an immersive and extremely high-value program, this is it. Because I considered every other coach online and none of them come close to the CPLP. I couldn't possibly express the value in a testimonial, it's an experience you have to go through to understand. Alex and her team are incredibly empathetic and helpful toward EVERY aspect of starting out in this industry. The community she created is one of the strongest and most useful tools you can have in your arsenal no matter where you are in your journey. One week in and I was blown away and so glad I made this investment in myself.
I am now confident talking to clients because of the skills Alex has imprinted into my head. I now have a full-fledged portfolio (this puts you ahead of the game drastically) and I am ready as ever to step into the world and be a freakin' copywriter. A true blessing.
AditCopy Posse Launch Pad
This is hands down the best coaching program for aspiring copywriters who are serious about up-leveling their careers.
I’ve completed a couple of other programs on copywriting in the past but none (seriously, NONE) of them can keep up with the value, the knowledge, the support, the resources and the community you get in the Launch Pad!
What made the Launch Pad such a unique experience for me was the accountability in the group. Imagine having countless other amazing humans, just like you, on the same journey, facing the same challenges and having the same goal of “de-douchifying the internet.”
It is POWERFUL!!!! The Posse will push you to keep going and will ALWAYS cheer you on.
Alex is the best mentor I could’ve ever wished for because she truly and deeply cares about every single one of her students. No Posse left behind!!
I graduated from the Launch Pad with newfound confidence, a high-income skill and with all the necessary tools to skyrocket my copywriting business.
You will be surprised how much YOU can grow in just 8 weeks…
SarahCopy Posse Launch Pad
Hey, everyone! I am now a graduate of two of Alex's classes. The first one I took was the Write and Ignite class, which gave me a solid understanding of sales and marketing. I was so pleased with the results of that class. There wasn't any doubt in my mind that I would love her Posse Eye Challenge. Her enthusiasm kept me interested, and her wealth of knowledge is second to none!
With both of the classes, she had to reach out to me mid- class to make sure I was still in it to win it. I have a caretaking business now that I am transitioning out of. That coupled with family responsibilities and being assistant Chief of the fire department made completing the two classes on time challenging! But she was great- no lectures, all encouragement!
I am very happy to say that during the Posse Eye Class, I landed my first client! I'm going to redo his websites, add in all sorts of features and become his communications person! #Winforsure!!
Thank you, Alex and the Posse crew for being so helpful and encouraging!
Julie
In a nutshell, I can say that Alex motivated me, a serial course-quitter, to pull through and complete the course!
That's no easy feat.
I came across Alex's YouTube channel by chance a couple of weeks before the Launch Pad was starting.
I don't know what happened, but I signed up after watching one video. I guess that shows how efficient she's at selling. 😉 And I took that as a sign from the Universe.
I loved my adventure with the other Launch Padders. I was freelancing full-time in a different industry, and I made it to ONE live call.
But you know what, the community is such a joy, and Alex is so profoundly motivating that I sat there each week watching the recordings and taking notes.
Even pushing through some major imposter syndrome.
Now, I'm just spreading my wings and starting out in the industry. It's terrifying, but I know that the skills Alex taught me will carry me through.
So, thank you, Alex, for being so kind, motivating, and above all, inspiring.
MineaCopy Posse Launch Pad
Having actual proof of your writing skills (aka a Launch Pad portfolio) literally changed my life for the best. It gave me the confidence to actually go for it…
Over the last 3 years, I’ve traveled to over 25 counties, landed over 43 different projects for businesses all over the world, from local businesses who are just starting out to +9 figure businesses.
One of them is the 5th most influential business coach on social media in Austria. I’ve been super top-rated (top 3%) on Upwork for at least 6 months and I went to Posse Fest!! Plus I made multiple $5K+ months.
The best part, I can travel and work from anywhere. Because nothing beats drinking a cocktail in Spain while writing some emails, I swear (besides some misspellings, heheh). Quite impressive for a 26-year-old dropout.
Robby
In the past month I landed my first freelance client... on a retainer to optimize her website, write nurturing emails, and social media! AND - just last week that client referred me to another client! Two clients to start my freelance side-gig with my 9-5. NONE of it would not have been possible without Alex, Spark, and the Copy Posse. The inspiration and encouragement from this community took me from cheering others' successes to celebrating my own #wins. Without Spark I would still be telling myself all the reasons a side-biz wouldn't work for me. With Spark and the Roadmap, Alex, Jenny, and company laid out a clear step-by-step plan that did not overwhelm and obviously provided results. Huge Posse love!
Look. I don't know HOW or WHY you had the audacity to only charge $97 for this, but I'm glad you did. This is SOLID. GOLD. You could take this formula, apply it to a client's sales page and EASILY charge $5k+ for the privilege. You could apply this to your own website - even your own homepage if it makes sense to do so - and just watch the traffic flow in. This is POWERFUL. And clearly built out of years of real-world experience. The value/price gap on this bad boy is so large, the price is a speck on the horizon in my rearview mirror. Thank you, Alex!
Alex
Born a content writer, I lacked direction and process and wondered if “I’d make it.” I found Alex on Instagram and finally signed up for her Launch Files self-study program! By the time I completed module 3, I landed my first 12-month contract and made $12k! I LOVE Alex’s teaching style, she’s engaging and present, and you can see the work and energy she puts into her courses and students. I look forward to taking more of her training and growing my business! Thank you, Alex!!
Christina
Like I said in the headline, thank you, Alex, for creating this program! This program had everything that I needed to land a full-time copywriting job. It gave me the skills, knowledge, and confidence to put myself out there. If anyone is reading this and is ready to get started on this journey, but maybe you haven't decided on a course or mentor to go with yet, this course and team have everything you need from A to Z.
DestineeCopy Posse Launch Pad
I was a content writer taking on writing jobs from local businesses for pennies.
I was worried about my future and didn't want to be perpetually trapped earning peanuts for nothing.
My biggest doubt about copywriting was wondering if I could ever be competent enough to get paid for helping businesses solve their copy problems.
I've always thought the corporate and capitalist world was a dog-eat-dog, every-man-for-himself battlefield.
But the way Alex and the posse team balanced professionalism with empathy and authenticity you could tell they were really there to ensure our growth.
Because of the Launch Pad, I'm now very competent to walk the talk whenever I pitch my copywriting services. I'm also not as fearful about the future as I used to be because I now have a high-income skill I can exchange for value.
85% of people never complete an online course due to poor support among many other reasons. But If you're like me who learns best under a teacher who is genuine and more interested in your progress than the pay, then I strongly recommend the Launch Pad as the best place to develop competent copywriting skills. The entire team don't try to be nice, they're actually nice people who cheer you on from day 1 until your certificate finally sits on your LinkedIn profile.
Before Launch Pad, I was a content writer taking on jobs from local businesses for pennies. I loved writing, but I worried about my future. I didn't want to spend years trapped in a cycle of working hard for little pay with no clear path forward.
My biggest doubt about copywriting was whether I could ever become competent enough to charge businesses for solving their copy problems. I also believed the corporate world was a ruthless, every-man-for-himself battlefield where people cared more about profits than people.
Launch Pad completely changed that perspective.
From day one, Alex and the Copy Posse team created an environment that balanced professionalism with genuine empathy and authenticity. It never felt like they were simply delivering a course. You could tell they were deeply invested in our growth and wanted every student to succeed.
Because of Launch Pad, I now have the confidence and competence to pitch my copywriting services with conviction. More importantly, I'm no longer as anxious about the future because I now possess a high-income skill I can use to create real value for businesses around the world.
Many people never finish online courses because they lack support, accountability, or a genuine learning community. Launch Pad was the complete opposite. If you're someone who thrives under mentors who truly care about your progress, not just your payment, I can't recommend it enough. The entire team doesn't merely try to act nice. They genuinely are nice people. From your first day to the moment your certificate proudly appears on your LinkedIn profile, they're there celebrating every milestone with you.
Damilola
You know that feeling you get when you know that what you're doing is going to epically change your life? The excitement? The barely controlled anticipation?
Yeah, THAT's the feeling you get the ENTIRE TIME during the Launch Pad.
My first experience with Alex & The Copy Posse (outside of her YouTube channel, of course) was in the Own The Inbox Challenge. At the end of Day 1, I knew that I was going to follow Alex wherever she decided to take me! When enrollment for Launch Pad came around, there was no thought or hesitation for me to join. I truly believed that this was where I was meant to be and that the investment would be worth it. Imposter Syndrome and all!
And like I knew she would, Alex went over and beyond!
She overdelivered every step of the way and exceeded my expectations! I was blown away from the sheer amount of value that she provided from start to finish. The way she laid everything out in the course was easy to digest (even with my perpetual overthinking) and could be put into action immediately. As corny as it may sound, she put the FUN in the fundamentals for me through every module and gave me the foundation to build a budding business.
Alex's warmth, enthusiasm and her overall awesomeness is just contagious. Not to mention the Copy Posse (the greatest community ever!) were so supportive, and always quick to give advice and encouragement. It truly felt like everyone was a big family and we all wanted to see one another succeed.
I came into Launch Pad as a newbie with zero experience, wanting to hone my writing skills to transition into a new career. And thanks to Alex & the Copy Posse, I left with a new skillset, mindset, a boost in my confidence and a community like no other.
If you were ever on the fence about if the Launch Pad is for you...jump off and RUN full speed ahead NOW! You will not be disappointed or regret your decision.
PreciousCopy Posse Launch Pad
I know beyond any doubt that signing up for Launch Pad will be one of the defining moments of my life.
I attended DigitalMarketers T&C Summit last year, and had the honor of being in Alex’s session, and somehow I knew this was the start of something BIG! I enrolled for the Posse Eye Challenge and then LP… and my life has NEVER been the same!!
Within a few months I went from someone who enjoyed writing to someone confidently calling myself a copywriter and earning money from it! I have closed 6 clients to date!
The program is so much more than training—it's a transformative journey of self-discovery where you're equipped with all the knowledge and tools to develop a skill set that truly changes your life. I thoroughly enjoyed every moment, made new friends and finished with a valuable portfolio.
One of the biggest advantages of being part of the program (on top of everything I have already mentioned!...) is being welcomed into a group of people who feel like home! The marketing and business world can be a tough and intimidating space, but The Posse is completely different. It's a group of smart, resilient, and successful individuals who are genuinely real, open and honest! It’s a group of people who support, inspire and celebrate you EVERY.STEP.OF.THE.WAY!
Alex and The Posse not only gave me the skills I needed to succeed, but also the confidence to boldly show up in my new role knowing I have them all behind me!
Thank you Alex and your team for your dedication in creating your Empathy Empire!
KiraCopy Posse Launch Pad
Before I signed up for the launchpad… I had another copywriting course in mind that I thought I needed.
It seemed to be the easier choice because of the lower investment that it demanded and I was soooo close to signing up for it.
But I’m so glad I didn’t!!
As a complete beginner, I knew what I wanted was someone who taught with empathy and Alex has it in… TRUCKLOADS!! She brought it to every session, every interaction, and every question that was asked on the Facebook group.
Her empathy is a rare quality that you don’t find in other teachers and mentors out there. And honestly, there's no better teacher out there than Alex because she truly cares. She’s created a safe non-judgemental space for everyone (and I mean EVERYONE) to learn, support one another, and grow.
And I’ve been very fortunate to be at the receiving end of all this.
This program is truly priceless because of the immeasurable returns that I’ve gotten out of it.
It's given me the confidence and skills to go out there and build a career that I truly enjoy!
Currently, I’m working with two clients.
But... the biggest win of all is this.
I also have a discovery call set up with my A-list client !!!
Before joining the Launchpad I’d keep reading the testimonials, wondering, if one day I’d be able to do the same.
And now I can proudly say… I’m on my way there and this is just the start.
Thank you, Alex, Jenny, Michelle, and the entire Posse! You guys are rockstars!
Posse for life!!
VidishaCopy Posse Launch Pad
Tired of consuming all the free content out there giving you “expert’ advice about how to write great copy?
Don’t get me wrong, there’s lots of great info you can find…
But if you want to take your copywriting career seriously, do yourself a favor and join the Launch Pad now.
Not only will you be part of a badass group of like-minded writers, but Alex pours her heart and soul into this course because she genuinely wants all of her students to succeed.
And she WILL deliver. Not only will you learn the high-converting techniques used by expert copywriters, but the entire program will be sprinkled with bonuses and golden nuggets to help you get everything you need to confidently launch your copy business.
Because good copy is more than writing pretty sound words- it’s where research meets strategy, blended up in an authentic voice that captivates readers and compels them to make a purchase.
So commit to learning from the best and prepare to deep-dive into these tried and true principles. And by the end of the program, you’ll have a fancy new portfolio with the Copy Posse stamp of approval, so you can kiss that imposter syndrome goodbye!
Then, watch your clients be dazzled by your persuasive writing ability and sheer talent.
And it all starts with this moment right now- The moment where you decide to be a GREAT copywriter or an OKAY copywriter…
Which one do you choose?
AlliCopy Posse Launch Pad
I'd been watching Alex's YouTube videos for a while and ended up perusing through the Copy Posse site when I came across this course. I figured it would be a good starting point for launching my copywriting career, as I come from a content writing and journalism background.
As a veteran course non-completer (Is that a thing?), I expected the initial excitement and motivation to wear off after a couple of days.
But this time, things were different.
Not only did Alex's charismatic energy keep me going, I also loved the supportive Facebook group and digestible daily lessons (that could be completed at my own pace). Plus, I ended up landing my first copywriting client in the middle of this course. They wanted me to write (*wait for it*) a SALES PAGE! (Did the stars align or what?!)
Thanks to the skills I picked up in this course, supplemented with tips from Alex's YouTube channel, I took on that first project feeling a lot less clueless than I would have otherwise. And I enjoyed putting together my sales page for the class, adding another item to my (growing) copywriting portfolio!
I'd highly recommend The Write & Ignite Challenge for anyone looking to dip their toes into the world of copywriting. This is an excellent way to build momentum, develop confidence, and learn foundational skills as you start your copywriting career. Plus, the value for what you're getting is unbeatable!
Brina
I went through a huge career change after realizing I was chasing a path to make other people happy. I started researching this time last year (2020) and I found your YouTube and devoured all the wonderful content you put out! I took the plunge with the "Write to Ignite" course and I was HOOKED. Right after that course, I immediately purchased the Launch Files and I got to work. Again I was blown away by all the value you provided. I could feel your true love for making marketing “less douchey” and more empathetic.
At the same time, my current employer, a scuba diving company, hired a web development company to build out a whole new website. I knew this was my chance. I offered to write all the web copy (in addition to my normal duties and still paid) and they enthusiastically gave me the task. This was the beginning of 2021. Since then, I have wrote website copy for another marine service industry company and they want to keep working with me! Meaning I have two clients! They already said they want to tell others about me and my services! Now I’m transitioning to remote work with my current employer as one of my main retainer clients and one more client with on-going projects. I was originally trying to go to the medical field to help people, now I'm helping small business owners make money! I am over the moon and I have Alex Cattoni and the Copy Posse to thank for it!
Alexa
The Launch Pad was the most astounding online coaching program I have ever experienced. It empowered me with a comprehensive skill-set, a growth mindset, and a practical hands-on experience to invest in my writing talent .Throughout the 8 weeks of this program, Alex mentored us whole heatedly step- by-step through an enthralling journey of writing creative copy assets for the sales funnel of an A-list REAL brand. She provided us with her smart marketing tips and strategies, copywriting secrets and valuable know hows on how to become a highly sought after copywriter in today's fast paced digital world. Moreover, the Launchpad program was truly an exceptional experience that gave me the privilege of connecting with a supportive community of gifted marketers and writers from around the world. For the first time, I felt confident to step out of my comfort zone, and to embrace my unique self as a copywriter. This program truly over delivered value way beyond its price, as we even had valuable bonus interviews with key market leaders & famous copywriters. On top of that, this program propelled me and all the 'Launch padders' into the copy writing Job world, by giving us a 5-star access to Alex's personal A-list Job Board. I mean, how awesome is that!
Thank you Alex Cattoni & the Copyposse, couldn't be more grateful!
RolaCopy Posse Launch Pad
Before I started the Launch Pad I spent a long time looking for a copywriting program that had everything I needed to know in one place to get started– no doubt of whether or not the information I was searching for was outdated or if there were pieces I might be missing. I just needed a solid and reliable resource.
The Copy Posse Launch Pad was an opportunity for me to get a full understanding of copywriting from someone with a wealth of knowledge and experience in the field, that I could trust… and it exceeded my expectations.
The skills I learned in the program and the approach to how to think about writing copy has helped me adopt the mindset it takes to become a confident copywriter that brings a human element of connection and authenticity to readers.
Alex teaches in a way that’s easy to understand with an energy that keeps you engaged. She has put an immeasurable amount of care and attention into this program and as a result, blooms a welcoming community that supports each other every step of the way.
Joining the Launch Pad was one of the best decisions I’ve made for myself and remains to be an experience that goes beyond what words can convey.
I am forever grateful.
Thank you, Alex!
KyrosCopy Posse Launch Pad
Underpromise & overdeliver. Trust Alex to live upto it. 9 weeks of training+ Mindset lessons + Constant community support +4 weeks of bonus Live sessions with industry experts on marketing, freelancing & branding + A lifetime member of a global community of brilliant copywriters - the Posse Launch Padders.
"Throw a product at me & I will sell it for you"- That's the competence & confidence I have now.
I no longer compete on price. And having a Launch Pad certificate saves me from having to prove my worth every single time while interacting with recruiters.
The portfolio i built under Alex is enough to showcase my skills & credibility. Hats off to Alex for her expertise & training & her backend team for being ever present should you encounter any sort of issue - be it technical or payments or writing. Recruiters, Marketing Heads, Business Owners - everyone wants to stay connected now simply because Iam a Copy Posse trained copywriter. Life has changed. And now I feel like I can finally dream big - serving the world through copywriting for the highest good.
I firmly believe your training decides your trajectory.
Alex Cattoni is a marketing genius. Iam glad I trained under her.
Cheers!
AditiCopy Posse Launch Pad
Before I joined the Launch Files, I had just quit my full-time job in the finance world to dive head-first into copywriting. I struggled tremendously for the first few months. I couldn't find clients, I had self-doubt, I wondered if my skills were even good enough... Then I came across the Launch Files. Before I jumped into that program though I enrolled in Own The Inbox because I wanted to be an email copywriter (which I am now). Alex does SUCH a great job at packing SO much value into her courses, I just knew Launch Files was going to be the ultimate course for me. I love her Q&As, the content is amazing and broken down so well. And the best part is you're actually building a portfolio as you go through the course. After finishing it, I had more confidence in myself to pitch to clients. Now I'm making 3x as much money as I made at my corporate job 1 year ago and I finally feel like I'm doing something fulfilling. I'm building my dream life and it has never felt better! Thank you Alex :) You never fail to impress!
Bridget
Before the Copy Posse Launch Pad I had been copywriting for clients and investing in programs to level up my copywriting skill but I didn't have a portfolio of work created and I still didn't have the confidence to fully back myself. I decided to go through the Launch Pad to put myself through the paces of putting a portfolio together using the Copy Posse framework and achieving that outcome by the end of the program was an awesome feeling. I realised I've been getting in my own way and since completing the Launch Pad I have clarity on how I will build my business. What I loved about the Copy Posse is Alex's teaching style which is professional and down to earth with a genuine interest in seeing others succeed. I recommend this program for new copywriters looking to start a copywriting career with essential foundational principles and truly amazing community support. It's been a pivotal experience and a catalyst for clarity and purpose in my business. Thanks Alex and the Copy Posse Team! Norleena x
NorleenaCopy Posse Launch Pad
You won't regret signing up that's for sure!
After months of watching Alex's videos on YouTube and hovering over the purchase button on many of her courses, I finally took the plunge and signed up to the Own The Inbox challenge and I’m SO glad I did.
Having a learning structure and access to engaging videos filled with incredible content has been a game changer and that’s not even taking into account all of the bonus videos, Q&As and cheat sheets you get with the course.
Alex’s energy is EVERYTHING and her vibrancy, positivity and deep deep knowlesge makes learning fun and so exciting. So much so, that as soon as I finished the course I signed up to the Launch Files.
I feel like Alex has helped me finally discover what I enjoy and I feel like I now have the confidence to take the plunge and make copywriting a full-time career. I can’t recommend The Copy Posse programs enough.
Seriously, if you’re thinking about signing up….what are you waiting for?
Jenna
I joined the Launch Pad because I wanted a strong understanding of how to build a sales funnel from A to Z…
And boy Alex and her team did not disappoint.
Not only did I acquire the solid sales funnel foundations I was seeking…
But by leveraging Alex’s reputation, I got a client in week 1 of the training that paid for the entire cost of the program…
Which leads me to the 2nd reason why the Launch Pad is so great.
Unlike a lot of the cynicism and ugly competition that exists in other groups…
The community and mindset training baked into every module of this program is second to none.
And a special shout out to all the coaches!
You guys answered ALL of my questions…
I mean you didn’t drop the ball on anything!
The truth is I have never felt so accepted, supported and loved as I did in Alex’s community.
Thank you so much Alex & the Copy Posse…
Proud to be a Posse Member for life!
Rich Oka
RichCopy Posse Launch Pad
The course is worth the money, first and foremost.
For every cheaper options out there -- I don't think they will teach you in-depth about how copywriting is so closely related to marketing, psychology, and the science of persuasion (sales). I sincerely want to thank Alex and Copy Posse Team for these.
You might read some testimonials that say: "It changes my life..." Well, it's real. No exaggeration.
Because as a science nerd I am, I would also admit that it changed my life, especially of the mindset shift in marketing, sales and the limiting beliefs and blocks surrounding it.
The community I'm in are also helpful and empowering. I met new friends from all over the world, and I got to experience what it's like to be outside of my comfort zone. What it's like to celebrate, to help, to reach out when in need, to be grateful for where I'm at.
Catherine Wong - Launch Pad
CatherineCopy Posse Launch Pad
The Copy Posse Launch Pad transformed me from a run-of-the-mill copywriter to a confident pro in just a few months!
This course is no fluff!
Through live Q&A sessions, copy reviews, recorded lessons, and weekly exercises, they teach you how to dig deep and research your customers like an expert, so you can put together copy assets that hit the mark every time.
After going through the course material and building an awesome portfolio around a sales funnel, I now feel more than capable of writing any type of copy without any confusion.
Considering Alex's generosity in sharing her knowledge and expertise with the students and the unmatched support of the Copy Posse team, the price of the course is a mere fraction of the immense value it provides.
NoorCopy Posse Launch Pad
I initially joined REIGN for one reason: to learn the secret to finding and securing high-paying clients. What I didn't realize until joining was that it involved doing things I wasn't comfortable with... like talking to strangers, haha! But I trusted the process anyway. By now, I've developed my own reliable way of getting clients consistently, and I've been fully booked 3 times ever since I started this journey 2 years ago. I think the most valuable lesson I learned from being a part of REIGN is that 1) clients are EVERYWHERE and 2) the best ones often come from forming a network and building relationships. I can't thank REIGN enough for changing my life and always inspiring me to find creative ways to better serve my clients.
Faith
Simply put, Reign is a safe space to level up and make your business dreams come true. I've come to understand that running a business is, first and foremost, a journey of personal growth. And that journey is best travelled with people on a similar path. People who get what you're doing. Who support, inspire, and celebrate you. Who have your back when the struggle of running your own business gets real... And trust me, it will. My Reign journey has impacted me more profoundly than I ever imagined. The coaching, training, accountability, community, and opportunities have transformed me from an imposter-syndrome-ridden wanna-be freelancer to a proud activist-entrepreneur with massive plans to change the world with her gift.
Johanna
I joined Spark 10 months ago, fresh out of LaunchPad, not wanting to leave the supportive Posse bubble I had grown to love. I was very nervous about more spending, but it has been the best experience. Not only are the coaches and mentors supportive and helpful, but the trainings helped me land a $4k retainer in my dream niche. The thing I love most about Spark is that you have a tribe of people cheering for you, commiserating with you and giving you a loving butt kick when you need it. Filled with people at different stages of their journey, there is no shortage of advice and perspectives on any problem you might face in your entrepreneurial journey.
Shelley
I’ve learned a lot during the Launch Pad Files and it’s not only about copywriting, but so much more! The Copy Posse Team is also amazing they seriously have your back. The dedication and commitment Alex and the team have spent into this program is immaculate. I can proudly say that I, without a doubt, feel confident in pursuing copywriting. If anyone is contemplating about this doing this right now… seriously if I can do it, YOU can do it.
NatalieCopy Posse Launch Pad
I'm honestly speechless. This training was phenomenal. It is foundational knowledge for all business owners and copywriters to effectively and consistently share a brand's core identity. I have already done the OTI challenge, Launch Files, Website Toolkit, and Income 365. This just topped it all off and is the first step I take when helping a new client or launching a new business. Thank you Copy Posse team for being so incredible.
Jill
My knowledge, self-confidence, and growth have skyrocketed! I meet some amazing forever friends, accountabilities partners, reach my goal of $10k months, and much more. The group was so supportive, Alex and everyone were always willing to help, encourage and push you out of your comfort zone for growth. I'm so glad I took the leap and joined - the experiences I had in Reign were boundless, memorable, and wouldn't trade it for the world!
Jenny
I've been taking courses from Alex for the last 3 years and STORM is one of her BEST! I was able to land a $3k project with a client to try out the strategies of STORM with, and she has been loving it. Alex makes what can be a very complex thing so much more simple, and takes the confusion out of HOW to be a successful marketer. STORM has given me the confidence to step out of my comfort zone and to just go for it!
Kylie
Ad copy - that was all I thought the world of copywriting included! Well, that's just history now.
Ever since I stepped into the world of the Copy Posse Launch Pad, I have been amazed to learn the top-notch behind-the-scenes work that goes into delivering a well-executed copy asset. And I somehow got into the course, after the gates were closed (all thanks to the kindness of Alex).
You are taught by the Industry Powerhouse herself - Alex Cattoni. No joke, this foundation course covers all your copy needs. Each week was dedicated to understanding one specific copy asset, in-depth. My personal favorite was the week where we dived into email copy and different levels of customer awareness.
Tons of genuinely authentic value - that's what you get every single week via each module worksheet, live training, and pop-up quiz bonuses. I loved the eye-catching design of our assignment workbooks.
Alex is a 'Thorough Person' who will consistently provide you with her sound experience and real-world value while being your coach, friend, and mentor.
Her approach to pushing you to deliver your best via her course content and knowledge-packed Live Q&A, where she reviewed our homework and showed us the various areas of writing a better copy, was a major motivation factor for me throughout the course.
The Copy Posee Community was the cherry on the cake, filled with amazing creative genies, supporting each other along the way, every day.
This investment will only get you consistent gain, I can assure you of that. After 8 weeks, you not only get a brilliant portfolio but you are confident enough to get the conversation going on anything copy-related. The CPLP team was very prompt and supportive in solving any issue.
Before, I didn't have a clue of what's a lead magnet or an upsell page... and now I actually landed my copywriting client being well versed in the copy lingo.
Copywriting is the right combination of creativity and knowing the ' Effective How to do it.' CPLP teaches you exactly that by 500%.
My prize gem is my own copy posse notebook which has all that Alex taught us over 8 weeks.
The insane 'real world' value that Alex and her team delivered via CPLP was something that I appreciated the most.
This is not just a course but 'your gate to the land of copy which is warm, colorful and creative beyond belief.'
ShraviniCopy Posse Launch Pad
After finishing the Launch Pad, the Personal Branding Bootcamp felt like the natural next step. I knew I had to start putting myself out there to attract clients, but since I've never been a big fan of posting on social media, I also knew I'd need a push and Alex was exactly the right person to give me that nudge (or a loving shove).
One of the biggest eye-openers was learning to take everything step by step instead of trying to tackle it all at once. Creating my Connection Diamond gave me clarity about the kinds of content I should be posting. And having to post my homework in the Facebook group gave me just the right amount of accountability to actually follow through.
I was a social media lurker who only ever used it for chatting with friends. Now, I'm starting to see how it can help me connect with people—whether they need a copywriter, want to learn more about the events I volunteer with, or just share similar interests. One of the biggest changes is that I'm now actually looking for things to post, which I never imagined I'd say.
If you're hesitant about showing up online or building a personal brand, here's what I'd say: people really do work with people they know and like. I've only just started posting again, but thanks to this Bootcamp, I've already had people from my network reach out to ask what I do. That's the power of showing up.
Big thanks to Alex and her team for creating this Bootcamp that pushes you in all the right ways, with the guidance and support to grow with confidence
Sarah
So I stumbled upon Alex's IG page and started watching her videos on YouTube. I was amazed on the free amazing value she provided. Love her energy, vibes and teaching style!
I had been thinking of starting an online business for a while and ditch my 9-to-5 but wasn't sure of the direction to take. I had no intention of being a copywriter since I'm a complete newbie at it and my career always revolved around numbers. My imposter syndrome kicked in and I was on the fence at the start. But I knew I have always loved writing and I like unleashing the creative side of me. I'm glad I followed my instincts and invested in the course.
The way Alex explained the concepts was effortless and the content was so engaging and entertaining. This helped build my confidence and confirmed I was on the right path. I was so inspired. The Copy Posse community is also so much supportive. The value was beyond amazing and the price is absolutely a no-brainer! Such a great investment.
Immediately after this challenge I was inspired to take it to another level and enrolled in the Copy Posse Launch Files, Ready to IGNITE my copywriting business!
Feels like I found my purpose and the next stop is financial freedom and live life on my own terms, I challenge you to take the leap and go for it!
Deeksha
Before the course, I thought I could somehow figure out how copywriting works just by watching all of Alex' YouTube videos. If you've had that thought too, let me tell you: it won't work. Sometimes, while listening to the training videos, I thought I must have been listening for 30 minutes, but it was only about 10 minutes... The training modules are SO FULL of information, you will have to rewatch again and again. Don't even try to get the knowledge from the YT videos. Alex not only combines over 10 years of her experience, but also the knowledge from the most popular marketing books, and presents it all together on a silver platter.
Honestly... I have never seen such a professionally set up online course and probably never will again. I would like to say like 10 other positive things about this course. But this testimonial is getting too long..... By the way, I'm still a freelancer, but with a handful of clients and a full income.
TatjanaCopy Posse Launch Pad
I haven't finished the challenge yet, and that is alright. In the beginning, I was stressed, I wanted to participate in all of the live calls and do all the tasks the same day - but then I had to realize it is just impossible for me. As somebody working 9-5, I quickly start to fall behind and I felt ashamed that I cannot finish my emails in time. But then I read all the amazing messages of support in the Facebook group, and I realized I'm not the only one. The motto of this challenge is 'progress over perfection' and that is such a liberating statement. I have received all the necessary tools and mindset to create a complete email sequence out of nothing, with no real-life copywriting experience. So even if it takes me weeks, instead of 5 days, now I already have 5 out of the 6 emails, and the confidence that I am able to create an email campaign. Thank you, Alex and Posse Team!
Eszter
Not only did I learn a lot, but I had so much fun in the 5-day Write to Ignite challenge. And honestly, having a good time has a huge impact on how well you learn! It's amazing how much value Alex was able to pack into a 60-90 minute call each day. It was truly like interacting with one of her awesome YouTube videos in real-time, but with way more in-depth info, crystal clear templates/worksheets, and the amazing benefit of being able to directly ask her questions. She teaches critical copywriting techniques and mindsets in a very digestible way. I definitely feel confident in starting to offer sales pages to clients now (which is a new service for me). I now have all the main tools I need plus the big picture knowledge to back it up. Thanks, Copy Posse!
Natalie
I joined the copywriting launch pad because i was wanted to learn a new skill that would help better my online business. I also wanted a new skill in its own right so I could use it to replace my current full time job. The course exceeded my expectations that actually experience was phenomenal the weekly calls the examples the accountability groups the email support the feedback. It was a 4 month programme but it really didn’t feel like that the time given to complete each task catered for life commitments and those left behind. The marketing fundamentals I learnt were absolutely eye opening. I would recommend this course to anyone business owner or anyone looking to start a side hustle. Thank you Alex for changing my life!
rashtaCopy Posse Launch Pad
The Write & Ignite Challenge was so much fun and, more importantly, so HELPFUL! I've been a professional writer for years, but I still learned so much from Alex. This Challenge helped expand my vision for what's possible in my career, and also built my confidence as a copywriter (get out of here, Imposter Syndrome). By the time the Challenge was done, I couldn't believe how much I got out of it for what I paid. Alex is such a pro and super inspiring; I'd highly recommend this Challenge to anyone!
Lindey
I've taken many copywriting courses and never finished them due to the teaching method or length of the videos. I feel Alex created Launchpad just for me. I was able to complete the entire course, created the assets for my A-lister, and either attend each class live or watch the replay. The course paid for itself within a week after graduating, and I celebrated in the Bahamas. Thanks to Alex and her team for making this possible.
GiseleCopy Posse Launch Pad
The vibe of Client Week is absolutely electric! It brought so much clarity to my freelance journey, providing actionable strategies and a real sense of solidarity with other creatives. The ROI is honestly priceless. If you’re a beginner or just need a clear path for your business, you need to be here. Come to Client Week, you seriously won’t regret it!
Katie
Reign has been monumental in my copywriting career. I went from scared and full of imposter-syndrome to quitting my full time job to go all in! The mindset tools and community has been what have helped me the most in this journey. If you're on the fence, how can investing in yourself hurt you!??
Callie
I was just about to quit my 9-5 when I started the LaunchPad. Copy Posse gave me a sense of a safety net - something to hold on to and focus on, while I was taking that leap of faith.
I've wanted to make a living with my writing for so long, but I doubted whether I was "talented enough", had what it takes to build a freelance business, or would even enjoy writing for other businesses. I also didn't want to be part of that douchey, bro-y, hustle "SELL SELL SELL" culture.
The accountability is NEXT LEVEL. The coaches and mentors cheering you on every step of the way. The community sharing the struggle and celebrating the wins together. Alex delivers MAD VALUE.
It’s been less than a fortnight since the course ended, but I already have two concrete results: a KICKASS portfolio built on a real business and a serious confidence boost.
I’ve taken another copywriting program before LaunchPad, and while they do teach you the tools (nothing like Alex's magic formulas though!), without accountability, you’re still left wondering if you’re doing the right thing and doubting yourself over and over again. With LaunchPad, within two weeks, I went from “Can I actually do this?” to “OMG I CAN’T BELIEVE I’M FREAKING DOING THIS!!!”
My biggest doubt about learning copywriting was whether marketing could actually be ethical, with integrity, respect, and authenticity. There’s been so much douchey stuff online lately that’s given copywriting a bad rep. That’s why it took me a while to finally take a closer look at it.
I’m so glad I did though. Thanks to Alex, I now know it doesn’t have to be about pushy, sleazy techniques. It can be about connecting people who create AMAZING solutions with those who truly benefit from them.
I went through the course in the margins of my own life - in the middle of the night, with my one-year-old asleep in the next room, often sleep-deprived, running on liters of coffee and good vibes. So doing something meaningful, sharing the values Alex teaches, and connecting the dots in the bigger picture of my new career was incredibly important to me.
THANK YOU, ALEX AND THE POSSE!!! I love you guys.
Maria
After 2 to 3 years of hesitating to join the Launchpad, I Finally jumped on the opportunity and joined LP.
Now let me tell you... I also took other copywriting courses here and there with different people online before... but I was always confused... and my brain had problems linking the pieces of information.
Throughout all this time I was watching Alex's YouTube channel, and her free videos there... and I noticed that I'm learning way better and more from her than anybody else.
As soon as I joined the LP, I was blown away by how meticulously planned and organized every step was. 🤯
The program is loaded with helpful resources to enhance your learning experience. The golden training videos, real-life examples, clear explanations, bonus training, live Q&A sessions, and all other parts are carefully designed for you to get the most out of your learnings,..... and no question marks will remain in your mind. The community of people who are also on the same path as you are will be another great advantage of this program.
Alex will also teach you how to kickstart and boost your copywriting journey when it comes to your mindset and marketing. what more can one ask really? 👌👌😊
After finishing my LP training, I found working opportunities with my A-lister and also at my current workplace. 🥳🥳
Again this... was the best investment I have ever made in myself... more valuable than my bachelor's and master's degrees all combined 😂😂
My friendly suggestion would be to not for a second doubt the value that you will get in this program and just jump!
sotoodehCopy Posse Launch Pad
It’s hard to put into words just how much the Copy Posse Launch Pad gave me. It was the best copywriting course EVER and then SO much more!
The course - Alex teaches in such a relatable and accessible way, nothing felt out of reach. She breaks down complex concepts into methodical and user-friendly processes that make you feel like a BOSS almost instantly! The skills I gained in just 8 weeks are unreal. Alex literally saved me 8+ years of self-taught grind. I was a complete beginner when I started, unsure of what I had gotten myself into. But Alex makes you feel seen and valued, whether you are brand new or an old hat! After completing the course, I feel confident and excited about my career in copywriting and completely backed by Alex.
The more - the online community Alex created is the most positive and real place on the internet I have ever seen. The Posse is an unbelievably supportive global community of wonderful, interesting, genuine people. A truly fun place to be! Throughout the course, we worked hard but we laughed every day. And the support of the Posse continues post-Launch Pad. I am so grateful to be a part of the Posse family!
Alex gives her absolute everything to the Launch Pad, which is obvious. I was blown away by the genuinely useful and practical course content, the surprise bonuses, the real-work opportunities, the confidence-building and the feeling of belonging to the best copywriting community in the world!
Joining the Launch Pad may feel like a leap of faith, I’ve been there too, but I promise - you won’t regret it!
HannahCopy Posse Launch Pad
I've taken other copywriting courses prior to joining Alex's programs...
And here's the thing about wanting to become Copywriters. To most of us, Copywriting is this entirely new thing that most of us have never even heard of, let alone know anyone who does it.
And so the biggest challenge we face when wanting to start our very own freelancing business is the DOUBT that makes you wonder whether you can really live a life of freedom while doing work that's fulfilling to you.
What separates Alex's programs from the rest is COMMUNITY.
The Copy Posse community is BEYOND just another Facebook Group.
It's a group of RAD, AMAZING, and INSPIRING individuals from all over the world who are in this journey with you.
It's one thing to try to convince yourself that you've got what it takes to be a BADA$$ Copywriter. But it's an entirely different thing to see people just like you, going out there, getting their first clients, making REAL $$$ as a Freelancer, and finally achieving work freedom while writing for brands whose Missions they are entirely in tune with.
Alex's Facebook group is an endless source of MOTIVATION.
They say that to be successful, you have to surround yourself with successful people.
This is what you get with the Copy Posse!
Just a bunch of authentic, rad, energy-filled community ready to support each other on our way to becoming the BADA$$ Copywriter we know damn well we can be!
To Alex & The Copy Posse Team.
Thank you!
Love from Indonesia
Ryan
This program is absolutely incredible! Seriously, Alex breaks down everything into digestible pieces you won’t even notice you’re already growing.
Remember that scene in Karate Kid (2010) where Mr. Han is instructing Dre to pick up his jacket repeatedly? Then Dre got frustrated, which led to the two of them performing this defensive/offensive sequence? And Dre was dumbfounded that these maneuvers were the seemingly banal moves he’s been doing for weeks?
That’s exactly the feeling I got when week 7 landed. The realization that I could now write an entire sales page was simply mind-blowing. And it didn’t stop there. I learned SO. MUCH. MORE!
I would like to tell you what they are but I don’t want to spoil it. Trust me, it’s far more satisfying to personally experience this copywriting program. The skills and confidence you’ll gain WILL BE OVER 9,000! And I’m not even mentioning the level of support you’ll get from the Copy Posse community.
All of that is coming from a writer who’s been doing this sort of gig for years. Of course, back then, my main responsibilities were writing content not writing copy.
But now I’m a graduate, I can’t wait to incorporate this new skill into my arsenal when trying to land clients. I feel like a video game character who just leveled up and acquired a new badass talent haha.
Anyway, thank you, Alex. You just provided one of the stepping stones I needed to help me grow as a writer.
JCopy Posse Launch Pad
#win
I started my ghostwriting business almost a year ago writing email courses for transformational coaches, and most of my outreach and both of my paid clients came from LinkedIn. I've been in a response-rut for a little while and it's been about two months since I made a sale. After watching day 1, I realized that I needed to level up my outreach to a more personalized level and decided to start filming 3-5 minute Loom videos and sending them to coaches to show them where their lead capture gaps are on their sites. This is something I know I have needed to do for SUCH a long time but I have always put it off because I am not a person who is comfortable being on camera or recording videos.
However, after watching day 1 I mustered up enough courage to film a few, and within an hour of sending my first one, the coach I sent it to responded saying: "Hi Emily,
Thank you so much for taking the time to send this over.
I am currently tidying up my funnel system, so this came at a good time.
Happy to jump on a call with you. What is your schedule like next week?"
She booked a call for next week from my first Loom EVER. Thank you so much Alex Cattoni & The Copy Posse for making me realize that I needed to add some true humanity back into my outreach, and hopefully I will sell this coach for a 4-figure deal next week. 🙂
The Launch Pad is different than any other copywriting course out there.
And I have looked into many of them and even enrolled in a different course last year–before finding Alex on youtube.
I tried and tried at the material but I was just not connecting the dots.
This other program covered a lot about what copywriting is, but they never just sat you down and said, “this is HOW you do it.”
I hopelessly hand-copied famous sales letters for “practice” but honestly felt like I learned nothing when it came to actually writing copy for a client.
Alex actually teaches you how to write every part of a sales funnel.
It’s not just concepts…she breaks it down and walks you through the process.
She tells you all the components that you should have in each asset.
This is how copywriting SHOULD be taught.
Now I know how to write all the parts of a sales funnel. I actually feel confident as a new writer that I could figure out anything a client might need.
I don’t have a client yet, but I’m confident I will have one soon because now I have a powerful, well-written portfolio to share.
Thank you Alex for creating a path to copywriting that actually makes sense and works. I will recommend this course to any of my friends that are interested because I know it will be worth their time and money.
RayellCopy Posse Launch Pad
There are only a handful of times in life where you can just jump feet first into something so magical and it feels so damn right, that you'd be stupid not to do it.
(Feet first? Or is it head first? It's gotta be feet first because who tf would jump head first? I mean I guess, if it's water or something....hmm 🤔 anyway...)
For me, this was not one of those times 🤷♀️
Don't get me wrong, it seemed magic and beautiful, and meant to be ( and it was 😉) but I almost didn't do it because I didn't believe in myself enough to jump! But there was a pull, a calling, so I jumped (feet first because I need this noggin' 😄)
Best. Decision. Ever.
This isn't just a course. This is a lifestyle. This is continuing education in something that I love.
It's a community of people just wanting to help brands and businesses in their special unique ways. Even if you know nothing of copywriting (me, right here 🙋♀️) there's never a time when you feel out of place or not good enough, because there's ALL levels of writers and creators in the program.
And it's all tied together by this badass Alex and the Posse coaches! So please, don't hesitate. Jump ✨️⚡️🤩
Life changing, truly ❤️
ChristaCopy Posse Launch Pad
When I joined Reign, I didn't realize just how much content would be included. When I say it feels like there's a class on practically everything, that isn't an exaggeration.
If you want to become a better copywriter, you'll learn that here. If you want to implement better systems for running your business, you'll learn that here. If you want to work on mindset shifts that will help you realize your full potential, you'll find that here.
I now go into every client call with full confidence that I have this wealth of information available at a click of a button, and that is truly invaluable. No matter what asset a client may be looking for, chances are there's a masterclass on it somewhere in Reign.
I don't even know how many hours of content are in here, but I think it's probably impossible for anyone to watch it all. Seriously, whatever expectations you have about this program are going to pale in comparison to the actual experience.
You'll learn, laugh, cry, and have your mind blown in more ways than one. And no, that isn't hyperbole. Just wait and see for yourself!
Rob
I really didn't know what to expect going into this since I had never taken an online course before. But to say that it exceeded my expectations would be an understatement. If you want a glimpse of what you're going to get, I think the best way to describe it is like this: you'll obtain all the knowledge that comes with a college degree, jam-packed into just eight weeks, and instead of a pretentious professor sitting behind the desk you have Alex, one of the kindest, more caring teachers you'll likely ever encounter. Seriously, in the first couple of weeks, you might think you're just learning some marketing basics, but the second you take that knowledge with you into a client meeting, you come off sounding like a seasoned expert. And that's just the beginning—wait until you reach the final weeks where you'll be pumping out sales pages, landing pages, emails, and ads. AND besides the boatloads of knowledge she injects into your head, you also get encouragement, feedback, confidence, and community. One of the best investments I've ever made. I can't recommend it enough!
RobCopy Posse Launch Pad
Looking back, it's hard to believe I second-guessed myself when deciding to make the leap and join the Copy Posse Launch Pad. I couldn't be happier that I trusted my intuition and joined this life-changing course. It has truly been one of the best decisions I've ever made.
The enthusiasm and devotion Alex brings to the Posse are like no other. I have 2 undergraduate degrees and have yet to meet a teacher like Alex. She is so incredibly passionate and dedicated to her subject, and the energy she brings to the program is infectious.
Not only does the Launch Pad prepare you with all the skills you need to jump-start your copywriting career, but it's also a lot of fun! Over the 9 weeks of the program, my confidence increased greatly and I felt incredibly supported by the amazing community of students and Alex. I've even made a few friends that I hope to meet someday in person! Although we come from all over the world, through Alex's leadership and genuine care, the Posse feels like a family.
Thank you Alex and Copy Posse team for everything you do!
ClaireCopy Posse Launch Pad
I have followed Alex's YouTube channel for a long time, and after I tried her HOT headline challenge on Instagram, I decided to try this Sales Page challenge as well! I work as a content manager, so I have experience in content writing, but I thought I'm not creative/witty enough to write copy. But after choosing a product, deciding on the customer avatar, going through all the frameworks and tips, filling all the workbooks, and then putting the pieces together, I realized I have actually created a sales page!
Alex even shares formatting tips, which helps a lot, to look professional even in Google Docs. I showed it also to a friend, who fits into my target audience, and she said she would buy the product - and that it totally looks like as if somebody with 2-3 years of copywriting experience created it!
Also, it took me 2-3 weeks to finish the challenge, as I'm working full time, but it was really convenient that I can watch the lectures and work on my copy at my own pace.
Thank you, Alex, if I can save up some money, maybe I will also try the Launch Files! :)
Eszter
A few months ago I decided to become a copywriter. I left my job to make myself work as hard as possible on my new project. I took around 30 free courses and tried to write 2 websites. But it just didn't work. All I was learning was so superficial... I was already following the Copy Posse on Instagram and I had watched a few YouTube videos. So I decided to give it a try. OMG! All the info, materials, tips, and everything was SO MUCH MORE than expected!! The best $97 I have ever spent in my professional life! It is SO WORTH IT! I now understand all that's behind a good copy that I was lacking. I still need to practice and practice and keep learning, but it has helped really really a lot.
The only thing that I would need to add is more context on when and where that sales page is supposed to go.
Anyway, today I started the Launch Files. I tried to find another paying course (this time in Spanish, which is my mother and copywriting tongue), but there's none that goes as deep as Alex.
Thank you for sharing your knowledge!
Cristina
Over the past couple of years, I gradually realized that I was not happy with the traditional 9-5 work life. After a lot of research, I came across copywriting and Alex's YouTube videos, and soon after that, I signed up for the Launch Pad. What convinced me to take the leap were all the testimonials from the other Launch Pad grads - I read so many stories by people from ALL kinds of backgrounds, and I thought that if they could do it, I owed myself to at least try and learn. And I'm so happy that I did - I am still impressed by how comprehensive the Launch Pad modules are (Alex and her team have really thought about everything!), the fact that we get lifelong access to all the content, and that we become a part of a really positive and supportive community. Now that it's my turn to share my experience as a career changer and non-native English speaker, I just want to say this - your future self will thank you for the investment. Thank you, Alex and team, for everything!
KremiCopy Posse Launch Pad
Spark Roadmap has already helped me turn what I’ve learned into real-life opportunities.
Within 6 weeks, I had two copywriting opportunities come in, including my first job brief for a full Klaviyo email programme. It felt like a huge moment because instead of endlessly applying on LinkedIn or Upwork, I was showing up, talking about what I could help with, and having the confidence to put myself out there.
Spark Roadmap has given me the practical support, structure and community I needed to start taking myself seriously as a copywriter. Even though I still get the usual waves of imposter syndrome, I have the tools, training and people around me to help me figure things out.
That’s probably the biggest shift for me. The program has helped me start acting like a proper, "grown-up" copywriter.
I’m still very much at the beginning, but landing these opportunities has made everything feel much more real. I’m excited, terrified, and very grateful!
Maddy
The Launch Pad isn't the first program I've bought, but it might be my last...
Because it has given me everything I need to build the successful freelance career I've been dreaming about!
This program is the definition of under promising and over delivering.
Not only do I have a portfolio, I also have an intrinsic understanding of the psychology of marketing, customer behaviour and a high converting sales funnel.
I have a high-paying skill that EVERY SINGLE BUSINESS IN THE WORLD needs! That fills me with so much confidence. I am not afraid to approach clients and sell my services because I actually know what I'm talking about now.
If you are looking for that ONE PROGRAM that will take you from knowing nothing about copywriting to be able to start a full-fledged copywriting business, this is IT! You won't need another program, ever.
Thank you Alex, Jenny, Michelle and the whole posse team. You will always have a place in my heart.
DirenCopy Posse Launch Pad
Writing was never my strong suit and I have failed my fair share of English classes in school. I found it boring, tedious, strict, rigid, and without room for creativity. That changed when I came across Alex Cattoni's Youtube channel. After watching several of her videos, I decided to check out the copy posse website to see what courses she offered and they had quite the price tag. I didn't understand the value because I was generally unfamiliar with copywriting. When I saw the Write & Ignite Challenge for only a single payment of $97, I knew I had to jump. I completed the challenge even though this was a first and it scared the hell out of me.
I am so glad I took this challenge. Something did ignite. It was my desire to continue moving forward. I am on a journey to achieve freedom and it terrifies me, but with the help of Alex Cattoni, Victoria, and the rest of Copy Posse, I may be able to enjoy life again like I did as a kid.
William
This class was a game-changer for me. As someone who came from an agency background, I was always ghostwriting or had someone else play a role in the copy I wrote. I decided to enroll in this course because I wanted to have something that was all my own. Additionally, there were many roles I wanted to apply for or clients I wanted to work with that required a portfolio. There was a handful of opportunities that I missed out on because I did not have a body of work to showcase.
Since completing the launchpad I have gained the confidence I need to go out in the world and showcase my talents. It is also refreshing to have something completely my own to show potential clients what I can do. This course has given me all the knowledge and tools to go out into the world. Alex and her team are AMAZING and are there for you every step of the way. These frameworks and knowledge are truly invaluable!
RoseCopy Posse Launch Pad
AHH! I love Alex & Copy Posse. I am grateful that I took the time, spent this bread, and make something of it. I am so confident going out there and sharing my God-given talent of writing to the world on top of this very powerful skill. I was so overwhelmed at first because I was not sure what I was getting myself into. Alex made this course so organized and well put together. It put all my nerves to rest. I went through the work in a breeze. I would normally procrastinate but in this course, I made it through. You can tell she put tons of thought into this program. I am happy that I had the opportunity to do this! What a great time to be alive! Thank You Alex & the Copy Posse for hosting this program- nothing went unseen or unnoticed. I had to join the Inbox challenge just to add on the knowledge. I can't wait to see how things end up turning out with my portfolio ready to share.
OmaCopy Posse Launch Pad
I can't recommend the Copy Posse Launch Pad enough. One of my biggest takeaways from taking the course is the confidence you feel from knowing your stuff about copywriting & marketing. I feel so much more confident jumping on discovery calls, and being able to guide my client's entire marketing strategy. You don't realize it until you finish the course, but you gain an incredible amount of knowledge, and it's a huge confidence booster. I also loved being part of a community and being able to bounce ideas off people and ask burning questions to. Freelancing is pretty lonely, but the Posse is the cure. If you're wondering if this course is the right decision for you, it is... 1000%. It's the best investment you'll ever make for yourself. My whole life is better now. I feel grounded and calm, and I know that I'm headed in the right direction. Thank you Alex & the Posse coaches!
LeslieCopy Posse Launch Pad
I can't express my gratitude enough for this program. I quit my job and decided to do freelance copywriting. However, I struggled to find a program or a YT channel that could help me understand and learn the skills needed. And after binging Alex's videos on YT in just days, I knew she was the one. This is not a program I could easily afford but I took the plunge, and I have zero regrets. The content of just 5 days is unbelievably amazing. I learnt so much in those 5 sessions more than I could have ever expected to learn in any elaborate courses. And the added bonus, of course, the community. The people here are as supportive and smart like Alex. There's a reason why Alex is so renowned in the marketing community and I got to see it first hand. I look forward to taking her other programs as well in the future. And Alex, thank you for the guidance and opportunity. Love!
Bhuvana
Enrolling in the Launch Pad was one of the best – if not THE best – decisions I've made for my career. The program is jam-packed with invaluable content that has equipped me with the skills and confidence to start my own coaching business as a brand and marketing strategist/coach.
Even though I'm in the early stages of my business, the training provided in this course has been INSTRUMENTAL in laying a solid foundation...
Because Alex's teachings are practical, which makes this the first and last copywriting and marketing training you'll need to freelance or build a business you love.
If you're serious about taking your copywriting and marketing skills to the
next level (regardless of when you see this since Alex's teachings are timeless), I HIGHLY recommend the Copy Posse Launch Pad.
Thank you, Alex, for creating such an impactful program!
Much love from 🇯🇲
TiffanyCopy Posse Launch Pad
I officially left my job on December 10th and currently have 3 clients One of those clients was from the Posse Job Board and has been an absolute JOY to work with. I love their mission and they've given me so much hope that freelancing is the right decision for me. I'm on track to make $6k this month and love being in control of my time, getting to walk my dog in the middle of the day, and just overall feeling so much more aligned with what I'm doing.
It's crazy that just 1 year ago I signed up for the Launch Pad, and now I'm here! I will forever be grateful for the program and community that you've built, and all that you do to help the aspiring copywriters out there.
Love,
Louisa
P.S. I officially met my accountability partner T'Keya last week in Salt Lake City and we already have plans to meet up again :)
LousiaCopy Posse Launch Pad
Alex Cattoni and Launch Pad randomly found me on Facebook only a few days after I hit the wall of despair in my current career. I was desperately searching for a new walk... and this path has brought me vibrant scenery. The program not only gave me the skills to start my career as an entrepreneur with copywriting skills, but it challenged my mindset with personal growth and a renewed sense of faith in myself. The most powerful part of the program is the vast community of support from other copywriters... no questions went unanswered and I have connected with new friends. Alex is involved right at the ground level, giving 100% to all participants. My #1 objection prior to signing up was whether or not I would succeed... and now that I've graduated, there is no failing with this team to lift me up!
AliciaCopy Posse Launch Pad
Well...
I have wanted to write this testimonial for over three months since I graduated from the Launch Pad. But I was waiting to be able to brag about the big client I had landed.
But finding a big client is hard if you don't do the outreach and apply for jobs, which I didn't, at least not as much as I should have.
What I did was practice, practice, practice writing. I am writing and building my portfolio, trusting the process.
You and I are still the ones that have to do all the hard work. But the hard work will pay off eventually. Soon.
The Program is fantastic. I learned so much, way more than I had imagined. And what is worth just as much is the community, which is just AMAZING.
I have gained so much confidence, and I own it.
I am an MF Copywriter!
Thank you Alex Cattoni and the fantastic Crew.
AnitaCopy Posse Launch Pad
I first heard about Alex and The Copy Posse on YouTube. After bingeing on her videos, I knew I wanted to pursue copywriting, and I had no doubt that the Copy Posse Launch Pad would be the best program for me!
Alex has created such a thorough program that there is no need to go elsewhere for copywriting training! Each module includes a training video, a PDF workbook, a Q&A library, and live coaching calls. There is also a private FaceBook page for the class...and in true Alex style, she throws in a lot of bonuses!
Each module builds toward creating a complete sales funnel so that by the end of the program, you'll have created a writing portfolio that you can use to send to clients. You'll feel confident that you have the tools to succeed as a copywriter and the portfolio to prove it!
SueCopy Posse Launch Pad
Before joining Reign, I was new to the freelance lifestyle and felt scared to do it on my own. After the FIRST Reign call, I knew I had just made the best decision for myself AND my business. Knowing I've got this community to lean on anytime in the Facebook group and every week on our calls has been a gamechanger for my mindset and confidence. Now, I feel like I have the tools I need to level up my business even faster than I could have ever imagined. I know if I'm struggling with something, I have my Reign community to lean on and advice from experts to implement. The accountability and support from the Reign makers has helped me achieve more than I ever thought was possible, and I can't wait to see what the future holds!
Camilla
When I first started looking for copywriting jobs I seriously struggled because I didn't have portfolio pieces that I was truly proud to showcase. So when I found out Alex would help me create some bombastic portfolio pieces, I had to take the course.
Needless to say, I'm VERY PROUD to show off these pieces!
In fact, they were so good, my A List client wanted to work with me right after I presented them at the end of the course. (And this was BEFORE I had it critiqued!!)
Not only that but the community is very helpful! (And I'm an introvert) They are so positive and uplifting and never leave you hanging!
So all I have to say is thank you sooo much Alex and everyone at the copy posse.
Much love,
- Vik
ViktoriaCopy Posse Launch Pad
I absolutely loved taking part in the Copy Posse Write and Ignite Challenge! Every training session I watched was so helpful and really broke down the sales page writing process. Alex's workbooks and explanations made it seem so much less intimidating. The training calls, the Q&As and the bonuses provided so much value I couldn't believe I only paid $97. 100% the best decision - I loved this challenge so much that I signed up to the Copy Posse Launch Files as soon as I finished! I'm so glad to be a part of the copy posse and I'm so excited to start my journey into copywriting with this amazing community to support me! Thank you so much Alex and the whole Copy Posse team - you guys are awesome! :)
Erika
I have always loved writing. I just didn't know I could make money doing it. Alex and The Copy Posse Team gave such exceptional training, support, and frameworks that I booked two clients simply by immediately applying each lesson to my writing, and talking to people about it. And no, I'm not a six or seven figure entrepreneur. I'm not some seasoned freelancing vet. I'm a broke a** single mom who is tired of the constraints of traditional work and child-care. Own The Inbox Challenge blew my mind, gave me the practical email campaigning skillsets to go out and own my life. Be part of this copywriting revolution, your future self will thank you for it.
Rachael
Wow, where do I even start? Just wrapped up the Copy Posse Launch Pad course, and let me tell you, it’s been an absolute blast!
I’ve leveled up my copywriting skills more than I ever thought possible. The lessons are super engaging... Alex Cattoni and the coaches are awesome humans... and the community is so supportive... it feels like one big family!
Thanks to this course, I’m ready to tackle my freelance journey with confidence.
If you’re looking to spice up your copy and have a good time while doing it, the Copy Posse is the place to be! Highly recommend!
TanjaCopy Posse Launch Pad
Alex is probably the most giving of her knowledge and expertise that I’ve ever seen. The way she broke the challenge down giving us time to absorb the material was amazing. She created and fostered an AMAZINGLY supportive community of aspiring and growing writers. I personally used my sales page to rework my entire website. I also used the techniques she taught to write another sales page for a client and he was so impressed with it I ended up getting a six month retainer out of the deal. So thanks Alex and the entire Posse team for such an amazing experience.
Nicole
I love the community and the incredible support that Spark provides. Working as a freelancer can be lonely and with Spark I know that I can tap into a group and ask questions, get advice, and feel connected to people who understand the ups and downs of growing a business and are there to celebrate the wins too. I love that the weekly trainings are diverse and offer both skills training and the mindset aspect of growing a business. I've gotten clients from Spark, grown my confidence, and even got inspired to host my very own event for women in business.
Claire
The Copy Posse Launch Pad teaches you far more than the fundamentals of copywriting and crafting a stunning portfolio that is ready to work! You learn more about yourself, you grow as an individual, you gain confidence and identity. You will not find another program like this anywhere else, I can guarantee, that will generate the same results. Alex Cattoni and her team care about their Posse members, and it absolutely shows. I am thankful to have found this community and have had the pleasure to work and learn alongside other stellar copywriters!
ConniCopy Posse Launch Pad
There is nothing more satisfying than knowing you invested your hard-earned money into something that is worth wayyy more than what you paid for. The Posse Eye Brand Voice Challenge gave me the confidence I needed to edit my social bios and add "Brand Voice Strategist" as a title. Really? How can one 5-day challenge do something so transformational? This learning experience is one I'll never forget and will go back to time and time again simply because, as with every other Copy Posse challenge, I always find new gold nuggets with every re-watch.
Rayvin
The brand voice challenge was so much more valuable than I could have ever imagined! It was value packed in and of itself but it empowered me to feel like I have so much more value to offer my clients and that I can do that with confidence. I loved being able to walk away with a portfolio asset and a new skill /service that I could implement immediately! Plus, being in a live group with the posse was SO GOOD! Being around so many likeminded writers helped me remove some of that imposter syndrome and reminded me of the power of community.
Kee
Hands down the best copywriting course I’ve taken. I came into it with a bit of experience…but this course really took my marketing knowledge to the next level. Learned a ton, came away with a stellar portfolio, AND got connected to an amazing, supportive community. Within 6 weeks of completing the course, I had 2 freelance jobs and was “fully booked”. They even taught us how to do cold outreach (and other tools for finding jobs). If you’re looking for an empathy-driven copy education (and community) that gets results…this is it.
LauraCopy Posse Launch Pad
I started binge-watching Alex's YouTube video while pivoting from content writing to Copywriting. With the knowledge that her content provides- I was able to land 2 high paying clients. Soon after I signed up for the write and Ignite Challenge. The daunting process of writing those long sales pages is not daunting anymore! It's fun, it's easy. My clients are happy. This 16 step formula not only helps in writing sales pages, but also in writing web copies and Email Sequences.
I am loving the superpowers you've given me, Alex!
Ashita
This challenge should be priced wayyyyy more than it is – to say Alex Cattoni over-delivers is an understatement.
OTI is PACKED with invaluable psychological and marketing information that goes beyond writing a bad *as email sales series, which, btw, you can EASILY do with this challenge. In fact by day 4, I wrote a sales sequence for a new client that she absolutely LOVED.
Plus you get Alex and her Copy Posse’s infectious energy and support.
Joining this challenge is a no-brainer!
Maria
If you’re ready to jumpstart your copywriting career, this program is a MUST!
This program is an amazing, easy-to-follow program from beginning to end. The support you receive throughout the program is truly incredible. Love Alex and the copy posse!
The Copy Posse Launch Pad will not only teach you a highly paid skill, but it’s a gateway drug to a world of mindset shifts, entrepreneurship, and sooo much more. Just do it. You won’t regret it!
FranchescaCopy Posse Launch Pad
In the beginning, I was a total copywriting newbie. No portfolio, no business background, and no network to lean on. The Copy Posse Launch Pad solved all three of my problems in just 8 weeks. Today, I'm confident in tackling any copy job I'm handed thanks to the guided expertise of Alex, Jenny, Michelle, and the rest of the helpful & patient experts in the Posse. As long as I'm a copywriter, I'll happily be associated with the Copy Posse.
ZaimCopy Posse Launch Pad
Aside from all the learning we had, what blew my mind was all the support, warmth, and love inside of the community.
I was an insecure little kid, I feel like I was always inferior in a lot of things.
But this program, the people inside of it, gave me confidence in my abilities.
Being surrounded by like-minded and loving people helped to grow in the person I am today.
And this is only the beginning!
Thank you Copy Posse and Alex!!!
CyreneCopy Posse Launch Pad
Everything about the Personal Brand Bootcamp was just GOLD! It was the push I needed to put myself out there and have the confidence to let other people know what I do and who I am, especially now that I am at this new beginning as a freelancer. And of course, it opened the doors to Spark! I'm proud of myself for deciding to be a Sparkie and to learn from all the experts in the community to help me succeed as a freelancer.
Trish
Alex's teaching style is clear, easy to understand, and kind. In answering questions and critiques sections, she answers straight to the point and its always encouraging and patient and kind.
Cost of Course - $100+ (after currency conversion)
Cost of being part of a community full of talented, kind and drive, learning new skills, knowledge and wisdom and having all of this for life - priceless
Jacqueline
Alex is fantastic!!! She cuts down everything into bite-size, easy-to-learn forms and makes it fun. I still miss our weekly calls. I was first concerned about the price but the value that she brings is f*cking extraordinary, it makes it all totally worth it. The community that she brought together will for sure change the internet. And she boosted my confidence as a writer. Thanks Alex ❤
EvelyneCopy Posse Launch Pad
I'll be honest... This Copy Posse Launch Pad has already made me a Better and Confident copywriter than I was ever before.
I've been doing freelance blog writing (mainly) since 2020, but I still never felt this much confident than I'm feeling right now.
I want to thank Alex and all the coaches for all those juicy sessions, and for making me a better and confident copywriter.
MuhammadCopy Posse Launch Pad
Before joining Launch Pad, I had just left my corporate job after 13 years in banking to pursue a more flexible, freedom-based life.
On the outside, it felt like a bold decision. But internally, I was carrying a lot of uncertainty.
I had been learning copywriting on my own for a while, but everything still felt scattered. I could write, but I didn’t feel grounded in my thinking. I didn’t fully trust my skills, and I wasn’t sure if I was truly “ready” to work with clients.
My biggest challenge wasn’t just learning the techniques. It was bridging the gap between knowing and actually doing.
I came across Alex on YouTube and really admired her energy and expertise. That’s what led me to join Launch Pad. I felt that this was where I could get real guidance, supportive mentorship, and honest feedback, not just more information.
I didn’t want to keep learning in isolation. I wanted to apply what I learned in real scenarios, and to finally step into the work with more clarity and confidence.
What I love most about Launch Pad is that it isn’t just about learning frameworks. I actually apply everything to a real project and receive clear, honest feedback, which makes a huge difference for me.
I have the chance to build a full-funnel portfolio, including a sales page, ads, and emails. It really helps me connect all the pieces and start thinking more strategically.
The biggest shift for me is confidence. I feel much clearer in how I approach a project now, instead of just guessing or hoping my writing works.
If you’re a beginner copywriter looking for something hands-on with real support, I definitely recommend Launch Pad.
Before joining Copy Posse Launch Pad, I leave my corporate job after 13 years in banking to pursue a more flexible life, but I feel a lot of uncertainty.
My biggest doubt is whether I am really ready to become a copywriter. I learn on my own, but everything still feels scattered, and I don’t fully trust my skills.
Since joining Launch Pad, I learn how to think more clearly about messaging, not just writing words that sound good. With the support and honest feedback from Alex, the coaches, and the community, I start to see exactly how to improve.
By the end of the program, I have my own full-funnel portfolio for a real product, which gives me the confidence to step out and start applying for real jobs.
Tran
I can still remember the day I decided to sign up for Reign.
I was sitting on my bed, crunching the numbers on how I could afford it because my gut was telling me this was a “Hell Yes” decision.
I had just finished Launch Pad…
I had fallen in love with copywriting, marketing, and the Copy Posse community…
But most of all, I knew I was home.
However, the reality was I was still unemployed.
I was receiving an unemployment check whenever the government decided to send one, and the price of the Launch Pad was still hanging over my head.
The only copy I’d written thus far was for a friend’s business.
Could I actually make a career out of this? Asked my fear.
The traditionally educated and American, white picket-fence raised Brieanah wasn’t sure…
The narratives of other people rang loudly in my ears.
Yet quietly…
Behind their complaints and fears…
My gut spoke. The future me would not be ignored.
She knew I would be happy if I pursued this path.
She knew what freedom awaited me on the other side.
With a deep breath, I decided to split the payment for Reign on two credit cards.
Yup, I went further into debt and against logical thought of traditional security - because of my gut.
And since that day…
I have grown to being fully employed as a Marketing Manager at an organization that I love AND I get to continue working with my own portfolio of clients.
As of today, I now make over $10k monthly…more than I’ve ever made.
I even hired my first VA…
Which is wild to think that I’m at a point of success that I can hire someone else!
So, within a year of joining Reign, not only have I paid myself back for Launch Pad…
For Reign…
And started chipping away at my debt from my unemployed days…
I’ve also built a business that brings me fulfillment.
I have freedom, true freedom, to design my life…
And Reign showed me how.
I’m a stronger, more grounded, and confident person than I was last year.
I know a owe a lot of that to my Reign Maker community, and I’ll be forever grateful that they had my back during this transition life brought my way.
To anyone considering this program, like I was…find a way.
Whatever that looks like for you.
And then seize every second.
Absorb every ounce of knowledge and community that is offered.
If you do that…
You will - not - regret - it.
See you on the other side!
Brieanah
I’d been following Alex for several years before I finally joined the Launch Pad.
I come from a corporate CPG marketing background - strategy, launches, campaigns, all of it. And over time, I fell hard for copywriting. It felt like a natural evolution, not a pivot.
Still… I had doubts.
Because starting something new - even when you’re experienced in a related field - is humbling. My biggest question was: how do I actually make this real? Not just learn it, but build something with it.
I’d been learning from incredible people (including Alex), but I was missing structure.
The Launch Pad gave me exactly that - a clear roadmap, a way of thinking, and the confidence to actually start. And soooo much more!
What I loved most about the Launch Pad is the mix of structure, energy, and strong support - you don’t often get all three.
The program is incredibly well built. Clear, practical, no fluff. But what really makes it is the people!
Alex is just… next level. Not only as an expert, but as a human, in how she shows up and the standard she sets. You feel it immediately! The coaches are amazing, the feedback is super valuable (and encouraging), and the community makes the whole experience feel alive - not like you’re figuring it out alone.
And the live sessions? The juiciest, insightful, electric.
As for results, I finished the program, and I’m incredibly proud of that! It took me a year (life + work… phew), but I did it. And that alone was a huge shift.
More importantly, I now think differently. I’ve added a powerful new layer to my skillset.
If you’re considering the Launch Pad - whether to build a business or deepen your skills - I can’t recommend it enough. It gives you structure, flexibility, and momentum.
This isn’t just copywriting, it’s marketing fundamentals, psychology, and that shift where things finally start clicking… and moving.
Please see the previous answers
Maryna
I had been looking for a professional activity where I could grow a business doing my two favorite things: thinking and writing… then I bumped into Alex’s videos and discovered this amazing world of Copywriting.
It was not so much about learning a new craft itself but more importantly opening up to a new mindset, changing paradigms and habits and making new friends in the field… that was the biggest challenge. That transformation was perhaps the hardest and also the most rewarding.
Launch Pad is a real life changing experience, you learn much more than the craft of impactful copywriting. Alex’s mission is an inspiring call and attracts people of such varied backgrounds and experience, but with that shared purpose, so it creates a very professional and committed nurturing community from day one. The work is very hard but also very rewarding. If you are serious about copywriting, this is for you.
Before joining Launch Pad, my life was headed to a basically boring path that pointed towards retirement and a lower-paced intensity… I can already yawn!!
I wanted to build a business intellectually challenging and economically rewarding, that would adapt like a leather glove to my lifestyle and preferences. But had not quite found it.
And then, I discovered the amazing world of Copywriting from Alex’s videos on social media. That changed everything for me. I knew that was exactly what I had been wanting to do.
Launch Pad has been like Navy Seal training for me. I had to push myself hard, challenge old beliefs and acquire a new mindset for entrepreneurial success. It took me two seasons to graduate but I finished strong.
Now I don’t only have the tools to succeed but have a whole crew of amazing Posse Copywriters alongside to make it happen!
Leo
The whole year of 2023 I was watching Alex and Launch Pad from the sidelines... I loved her energy and the FREE value she was providing on her socials and deep down in my heart I knew she's THE person I wanted to learn copywriting from. BUT I didn't have the money to invest into Launch Pad (nor Launch Files) back then. So I ended up buying some other people's, much cheaper courses about copywriting.... and ended up completely disappointed with the way they were teaching it - I simply didn't vibe with their pushy, sleazy tactics and frankly... what seemed to me like a totally outdated strategies. In a meantime - the Universe took care of the money I needed for this program - and the rest is history! From the moment I joined Launch Pad, I knew I found my home! The whole community aspect of this program is out of this world and the value Alex & her hard-working team are providing is second to none. I don't regret a single dollar I invested in this program - it's THAT GOOD. Jam packed with value! Since joining this program I personally changed in soooo many ways - I became much more resilient, I completely changed my priorities in life and I finally see a bright future ahead of me. Oh and I meet some cool international friends from the Launch Pad, with whom I'm still in contact with although the program is finished. With some of them I might even meet in person. This is how we roll here at the Posse. I didn't find any clients during the program - but it's only because I wasn't putting myself out there. Regardless - I see a light at the end of a tunnel and I cannot wait to find my first client, whom I plan to serve at the highest level possible.
MajaCopy Posse Launch Pad
I am a podiatrist in the Netherlands.
One fear I have is that my job might not be enough to make ends meet at some point. Living expenses are rising more and more.
My biggest doubt about learning copywriting is if I could really run it into a business where I could earn above my current salary.
I love the amount of support and encouragement from the Copy Posse coaches, the Copy Posse team, other Launch Padders and from Alex herself.
I also love the energy Alex, the Copy Posse coaches and the team bring to the calls.
Because of the energy the Copy Posse coaches, the team and Alex brought, it did give me a confidence boost during the program to continue learning copywriting.
(I struggled partially because of Imposter Syndrome)
The A-list is a strong USP for this program as I don't think I've seen anyone else doing something like this before.
Also one of the many advantages of this program is building your portfolio while you're learning copywriting.
I really enjoyed my experience with the Launch Pad.
I love the weekly live calls and feedback from experienced copywriting coaches.
You can tell they're experienced through the feedback that they give.
I love how much support is baked into the program from the Copy Posse coaches, the Copy Posse team and even Alex herself finds an excuse to hop on calls with the Launch Padders. I also love the energy Alex, the Copy Posse coaches and the team bring to the calls.
One of the many advantages of this program is the asset you build during the program while learning copywriting, your portfolio.
Something you can use and actually need if you want to start as a copywriter.
Before the Bootcamp, I was like a lot of writers. Snuggled up in my comfort zone behind the scenes. And allergic to showing up online.
I'd “ghost” social media for months (or longer) and overthink myself into silence. Basically I was a lurker, watching everyone else build their personal brands and attract opportunities while I sat on the sidelines. But Alex’s Personal Brand Bootcamp changed that.
The Bootcamp helped me to finally connect the dots between all my experience. I'm way more comfortable showing up as myself, and went from not knowing what to post, to having an endless supply of ideas! I've already started making connections with people online, and feel way more confident about my personal brand. And this is just the beginning.
I understand the journey can be scary, and some of us can be turned off by the phrase "personal brand". Or we know we need one, but keep putting it waaay down on the to-do list. But like Alex said, whether you think you have one or not, you have a personal brand anyway. So you may as well be intentional about it. If you're on the fence about joining, just do it! You'll get the structure, support, a step-by-step actionable plan to build your personal brand. And the cherry on top? It's actually fun!
Alex has an infectious energy that adds an extra dose of fun to any topic. It made my assignments feel more like play than work. Obviously, I highly recommend her Personal Brand Bootcamp to anyone that is looking to start (or step) up their personal branding game. You won't regret it.
Candace
Well, it's quite a task to sum up ALL that this challenge did for me in just ONE testimonial!
I learned everything about copywriting from Alex's YouTube videos. Signing up for this challenge happened very organically as I knew it would be top notch stuff. The course did NOT disappoint me and I learned so much despite being a newcomer. I have never felt so welcomed in any other professional space, there was laughter, motivation, happy companions cheering you on, questions answered within hours, sometimes even minutes! Oh my god so much goodness packed into one dynamic program, it's unbelievable how the Posse pulled this through. The most valuable thing that I got out of this challenge apart from the technical knowledge on creating brand voice guides and the support of a fabulous community was that confidence that I too can be where all these fabulous writers are... The Posse pushes you forward in your own professional journey but it's done with so much love and respect for human dignity that it triggers a fantastic positivity around every participant. That was the reason why so many challengers started pitching to clients and started winning solid business right from the beginning of this challenge. Alex and her team have a magical way of turning on the universe's grace upon everyone! She's a blessing to the world. I would recommend this challenge to anyone who wants to develop a nuanced understanding of the basics of branding and gain an edge in their copywriting skills!
Prachi
The old ways of marketing to the masses are over.
With the world of marketing constantly evolving, you need to find a way to connect deeply with your audience in a way that endures...
...in a way that builds trust and positions your offer as irresistible.
With her powerful STORM training, Alex not only gives you the exclusive behind the scenes peek of how she built her brand and took it to dizzying heights in ONLY 3 years...
...but she gives you, step-by-step, the EXACT tools, templates, and processes that you can apply IMMEDIATELY into your own business.
...to build a community of raving fans who'll buy from you over and over because you are the OBVIOUS CHOICE.
You've heard that success leaves clues.
From the moment I joined her Write & Ignite Challenge, Alex pulled me into her Marketing Universe.
So much so that I've invested in every single one of her products since then.
...because I wanted to collapse time and learn from her success and apply these timeless marketing principles in my own business — as well as in my clients' businesses.
How's that for a clue?
This is yours.
If you're ready to walk the shortest, clearest path to take the World by STORM, this is the course for you.
Or... you could do what I did BEFORE I found Alex and spend hours Googling marketing tips and tactics, hoping to find clarity, only to be left confused, conflicted, and clueless.
Dev
Ugh, dammit, Alex and the Posse team…
Challenge after challenge, you continue to blow my mind in the most fantastic way.
And that’s what I love about your brand.
You see, the Posse Eye Challenge has an eye on the deeper level of what a brand voice guide is — heart and soul.
I’m *so* ecstatic that I joined — lowkey, I was going to skip this challenge, shocker, right?
And to anyone else that’s second-guessing about taking this challenge then this is your sign to join. Because THIS is the missing piece of the puzzle for any business — yours included.
So you can amplify what makes you, you.
All while creating the impact & vision you thrive for in your unique way.
You see, going through each day of the challenge is like a jaw-dropping discovery.
And once you put everything together, it becomes a vital puzzle piece for you & your brand.
Not only that but I love how actionable each day is that you’ll feel confident as your Posse eye awakens.
And once you get to the end of the challenge, you’ll feel gobsmacked and in awe with your creation.
Because hell yeah, you created a juicy brand voice guide and invested in yourself.
Now no matter what business stage you're at, I can not express how much this challenge is for you and your company.
This is your opportunity to be many steps ahead and have your kick-arse brand voice guide.
Now that’s Posse power!
Isabelle
The COPY POSSE is not another “copywriting guru”/“get rich quick scheme” course, where at the end of it ..you still can't write copy or still don't have a portfolio (or you don't feel confident about your work).
My journey to the Copy Posse began after searching and joining several copywriting gurus who offered nothing valuable until I came across Alex's YouTube channel, and I have never looked back since...
Her YouTube channel offers so much free content, and I learned so much from it that I decided to join the OTI challenge.
What makes the copy posse different from others?
one word ..Alex is AUTHENTIC.
From this course, I learned that copywriting is all about connecting with the human being with a genuine desire to help people and not just writing words for the sake of filling a blank page and trying to convince the readers that they need what you've got (like some other courses out there).
I learned copywriting for what it truly is, a high skill that requires dedication, creativity, and determination.
I went from not being able to write a single line of copy to writing an email sequence campaign to add to my portfolio.
I also joined the launch files, and I can't wait to share my progress :)
Thank you, Alex and team, for everything, I cannot wait to put all these skills into use.
Ikechukwu
I always had this burning desire to do an MSc in Marketing so I could rock my business with confidence. But deep down, I knew marketing was changing, shifting online, and I wasn't gonna get what I really needed from a traditional program.
And then, boom! Alex launched STORM which I more-than-obviously had to take (who can miss her courses anywayyy). So, inside STORM, I soaked up all the juicy marketing methods, strategies, and blueprints I needed to make my business soar and keep my clients happy - everything that Alex used and implemented to scale Copy Posse in just 3 years!
And now I'm not just a copywriter anymore. I'm a copywriter and a badass marketing strategist armed with high-level insights that set me apart from the crowd and bring in more cash.
So, if you're dreaming of becoming a marketing strategist, a marketing consultant, starting your own biz, or leveling up your clients' game, STORM is your golden ticket to success. It's the shortest, easiest route to achieving your dreams, no doubt about it. I could take it again and again and again, but everything's still in my mind - fresh!
Oh, and did I mention how freakin' fun, juicy, and energy-boosting Alex's courses are? Okay, I know you know her!
Maham
This was the first Copy Posse challenge I've taken part in. I've been copywriting for 8 months now and wanted to hone in on email marketing and sharpen my skills. The challenge is pretty intense in terms of time commitment, so I'll admit I did it at my own pace over a few months rather than a week. BUT - that didn't affect my results or how I felt when I completed it. I started out writing a campaign for a retail product, but after landing a real-life coaching client who wanted a welcome sequence for their business, I changed tact and used the challenge to create their emails. The results were fab - the client LOVES my work and is also using my copy for her regular newsletters, meaning her current subscribers get to benefit as well as the new ones. The challenge is broken down into clear stages, so you learn each stage and why it's important before you start on the next. The workbooks are great to refer to as you're creating each email, and you feel a sense of achievement as you move through each step. It's logical and creative - which is exactly how my brain works! I'm now enrolled in Launch Pad and can't wait to see what that brings to my business
Fay
Before taking this course, I barely knew what copywriting really was. Now, not only do I understand the fundamentals, but I feel confident in writing human-centered, connection-worthy copy that truly speaks to people.
The course breaks everything down in such a practical, easy-to-digest way. It goes beyond just tips and tricks—it dives into the heart of what makes great copy stand out. Every module builds on the last, helping you really grasp the concepts while keeping things engaging and fun.
And honestly, the energy of the group kept me motivated throughout the entire 8 weeks. I was excited to finish each module, and I never felt like I was slogging through the material just to check a box.
Since completing the course, I’ve already felt a huge shift in how I approach my work, and I’m so much more confident in my skills. (Plus, now I have a kick ass portfolio to show off to all my potential clients, heck yes!) If you’re on the fence about joining, seriously just take the leap! You’ll be amazed at how much you will grow during this course, and not just as a copywriter, but as a business owner, too.
BridgetCopy Posse Launch Pad
As someone who runs an online business teaching fiction writers, I know how isolating entrepreneurship can be—which is why Reign's community has been a game-changer. What I love most is getting to see the actual behind-the-scenes mechanics of Alex's launches. This alone has transformed how I think about my own business (and helped me level up!).
I also love brainstorming marketing strategies and problem-solving in real-time with other Reignmakers across different industries. Yes, the copywriting discussions are incredible (and as someone who writes all my own copy, I soak those up), but it's the diversity of perspectives and the caliber of questions that make this special. It's like having a room full of brilliant mentors who are generous with their knowledge and invested in your success.
That level of transparency and generosity from Alex and the entire community has accelerated my growth in ways I couldn't have imagined. Reign has given me something I didn't even know I was missing—a true business community where transparency and support are the norm, not the exception. Thank you, Alex + Team!
Savannah
I started as a launch files student and decided to take the posse eye challenge 3 weeks in. Since the posse eye challenge is live, the experience was so much fun, the FB group was so energetic and the amount of information I received in 5 days was mind blowing.
I used my final assignment (the completed brand voice guide) and gave it to a business owner that I knew…. she absolutely loved it! And now wants to hire me for future copywriting needs after I told her what I’ve been working on with copy posse. I can’t even explain how much of confidence boost that gave me but I was able to do it because of how well Alex and her team breaks down the information in the course.
The brand voice challenge is truly the foundation to copywriting, in my opinion, it helped me improve my skills while also learning how to build my own brand. It was worth every penny and then some. The value you get for the small price you pay feels like it’s too good to be true.
Needless to say, my live experience with this challenge led me to sign up for the launch pad in January and I can’t wait.
Alexandria
Before joining Launch Pad, I was a warehouse supervisor for a UK menswear company. I was grafting 5 days, 6 days and sometimes 7 days a week. I was underpaid and devalued. I decided after decades of working at this place that I wanted more than this, and that I'm better and deserve more than this, so I quit.
I decided to turn my attention to copywriting, as I love writing emails. I've taken other copywriting courses before. But it was never emphasised to me, the importance of having a portfolio and how to build a portfolio
I love the coaching style and vibe of the Launch Pad program. I love the inclusivity, integration and positivity of Alex Cattoni & the copy posse & fellow launch padders. Throughout the program, I felt seen, I felt heard. I felt the copy posse had my back. This has given my confidence and self-belief a massive boost. I have finished and submitted my portfolio. I have a list of 50 clients, I'll be reaching out to!
I thoroughly recommend taking the Launch Pad Program. You're being taught by Alex Cattoni & the Copy Posse. They're simply the best!
Afolabi
To be honest...
I’m not even surprised anymore with how much value and fun both Alex and the Copy Posse team bring to everything.
The Write & Ignite Challenge was astonishing and sparked my love for Copywriting.
Launch Pad was life-changing, helped gain my confidence...
And give me a kick-arse copywriting family.
Now with the Own the Inbox Challenge…
It will leave you feeling unstoppable.
As if you gained magical powers to hook people into your emails. This challenge is for anyone that wants to level up their email campaign sequence skills.
That is the main reason I took the challenge. So I can wow my clients and give them the full potential of their email list.
Talking about clients…
After the challenge, I sent my email sequence to my top dream client.
And you know what happened?
The founder was legit blown away!
And she wants to work with me on future projects. Because I understood the brand voice and business as a whole.
That’s how mind-blowing powerful your emails can be if you join the challenge.
Isabelle
My 2 years as a Reignmaker resulted in a quantum leap in both my business and personal growth that would never have been possible at this stage of my career. It changed my trajectory completely, God knows where I would be without it!
I've been in masterminds before, good ones. But Reign operates differently. It’s a close community where real relationships are built. We learn from, support and keep each other moving forward. The experts Alex brings in for our training sessions are not only the best in their field, but are willing to share what they know freely, with zero gatekeeping. The generosity of everyone involved is extraordinary.
When you're surrounded by people operating at the highest level who genuinely invest in your success, it rewires how you see yourself and what's possible.
Reign didn't just give me strategies. It gave me the confidence and conviction to use them, and I will forever be grateful!
Kira
After 3 months of learning about copywriting, persuasion and marketing, I still felt like something is missing. I couldn´t quite identify what it was, but when I saw Alex post on IG about her newest program it clicked immediately! Branding and messaging is essential to all businesses, and quietly every single one wants a consistent and guiding Brand Voice. It simply makes everything easier: onboarding, communication, marketing and of course copywriting. In this course, Alex taught me how to produce high quality Brand Voice Guides that I can provide to my clients. She gave me tools, frameworks, and a straight line approach to get to the desired result. Very happy with myself to have accepted the Posse Eye Challenge, as I left with a new marketing skill and fresh confidence in my capabilities! Thank you Alex and the Posse Team!
Sebastian
Alex has a teaching style that is so engaging and tangible that makes you want to learn! I felt that way in the Launch Pad Files, and definitely felt it in her Posse Eye Challenge! The electric energy of being part of a live program is unmatched to anything you’ll ever experience. From not only the mentoring and empowerment from Alex, but the incredible support from others in the group! This is a community you feel welcome in while learning. I went from knowing very little about branding to writing a powerful Brand Voice Guide! You will definitely get your money’s worth in this stellar course and leave feeling more knowledgeable, stronger with your sharpened skill set, and more confident than before. A huge thank you to Alex Cattoni and her amazing team on breathing life into something so skill and life changing!
Concetta
One of the things I love the most about Reign is the support you get from the community and the high-level, real-time training you get not only from Alex but also from successful seven-figure business owners, with the real deal on what's working right now in the market. Since I joined this community, I feel more confident creating copy that gets eyeballs in my offer, and I have increased my open rate to 38% from 19%.
I launched my first mini Mastermind and enrolled 5 people just by reaching out and running an email marketing campaign. Amazing, and on the other side, I have been able to help my clients close high-ticket sales just because I got better at copy and communication from an email marketing side, still learning so much and implementing things that actually work without throwing spaghetti at the wall🤣
Arletis
Reign is a community like no other. The mentorship I received from Alex and other Reignmakers is invaluable – they constantly challenge me to become better, but are also there to support me when things get tough. ❤️ I can always turn to them for advice when a new challenge, question, or business situation comes up.. and brainstorming with a group of brilliant, experienced copywriters, marketers, and entrepreneurs is priceless! They helped me so much in upleveling my business and mindset.
Reign is also the place where I...
⚡ always learn something new
⚡ found cool job opportunities (the job board is GOLD!)
⚡ go when I need some energy and motivation boost <3Having this community to lean on makes this freelancing journey less lonely – and so much more empowering and enjoyable!
Veronika
I am glad I stumbled upon Alex's YouTube channel. I was looking for a reliable professional out there to learn copywriting from and then the YouTube algorithm gods spoke to me and presented Alex.
After watching a few videos and seeing that Alex was not only a trustworthy source of knowledge, but her personality as a genuine human being shone through. That's why I decided to sign up for the Write & Ignite challenge.
I like how that course was set out and that helped build my trust further to commit to the Copy Posse Launch Files. I love the Launch Files so far and it's really helping me grow as a person and have confidence in my writing ability.
Love the community and the feedback.
Once I gain more of a client base, I will be signing up for the Launch Pad!
Michael
Alex is exactly what you are looking for to skyrocket your business. I was already a big fan of her youtube content and copywriting was a service that I didn't offer but my marketing clients constantly needed. I knew there was a formula for sales pages but I didn't know how to figure it out. Alex teaches her formula and many other useful content that you won't apply only to sales pages. It can be useful to any email marketing campaign you will write and even for social media posts. Now I feel confident to offer this service to my clients and send them the examples I wrote during this course. Honestly this course is very cheap for the amount of content that Alex teaches us so don't think twice about starting this course. It will be a life changing experience.
Jackie
I've done a few programs with Alex and I just love the way she teaches. The frameworks and the methods she uses make everything super easy to understand... and put into practice.
I thought I knew what to expect... but, she did it again! Alex over-delivered and blew me away with the value of this challenge. I was interested in email copy before but now I ABSOLUTELY love it.
Just from the 5 days of training with Alex, I've gained the confidence to approach clients offering sales email sequences, and guess what... they are BLOWN away too!
The atmosphere on the calls was ELECTRIFYING and the energy in the group was incredible. This has convinced me that for every next challenge Copy Posse creates – I don't even care what it is – SIGN. ME. UP!!!!
Susan
If you were to tell me I’d be stepping out of my comfort zone and joining a copywriting course. I’d probably give some excuse on why I wouldn’t be able to.
Some would be legitimate but others would be due to lack of confidence.
When I joined OTI I honestly didn’t expect it to be this informative. Like seriously don’t second guess it -GO FOR IT!
Alex is a fkn genius at what she does. Your in amazing hands.
The group you get to be part of - INSPIRING! This was a huge bonus. Everyone is so caring and supportive. If you lacked confidence before, this community will help you find it.
OTI is one decision I will never regret. I learned a shit tons of bad ass email marketing skills that I can now add to my portfolio. Boooyaaaa🔥🫶🏼🎉
Jay
When I signed up for the Posse Eye Challenge, I was in week 6 of the Launch Files (which I signed up for in August 😶). I don't know what made me think I could do both. I never would have pursued another course while still doing the first one, but there is just something about the Posse community that makes you feel like you can take on the world 🌎!
With every challenge I take, the more confident I become. So much so that I bit the bullet and signed up for the Launch Pad!
Right now I'm laid up with a messed up knee and this is the most time I've been able to spend on these in one sitting and I'm loving every second of it. Hoping that this is my future! (Minus the bum knee 😄)
Thank you Alex and the Posse!
Christa
This is the second email copywriting course I’ve purchased this year. This was the less expensive of the two and only spanned two weeks, whereas the other course spanned a few months.
Yet, Alex was able to provide more insight into the craft of email copywriting than the other, and her approach of breaking everything down into simple, easy-to-follow steps makes this the superior course.
I really felt as though she had my back every step of the way. Thanks to her, I have a much clearer understanding of my responsibilities as an email copywriter...
And though I know I’m not ready to start seeking clients just yet, I do have more confidence in myself and my ability to deliver for my future clients.
Tim
This program is a golden piece. And I'm telling you this from the perspective of a person who'd spent gazillions of $$$ to find the best one. Well, this is it. The-BEST-One! And it's not only about copywriting. It's marketing, and branding, and strategy, mindset even. All golden! I still can't believe how lucky I am to use this program as a starting base for my business because it saved me so, so much time to read and watch videos and money to spend on shitty courses. I swear I am a whole new person after finishing the program. I am realizing different aspects and implementing them in my daily life. Because it taught me so much about marketing, I can't watch promoting stuff with the same eyes anymore.
MagdalenaCopy Posse Launch Pad
I loved this short course for creating brand voice guides. I didn't know what a brand voice guide was before I started, but now I feel confident to offer this service to clients! Alex's course was perfect for getting my foot in the door of copywriting... I realised it was a skill I wanted to continue and a business that I wanted to start! I'm very, very fresh on my journey, but I'll definitely be doing more courses by the Copy Posse. On top of that, the course is extremely engaging, fun, lively and heartwarming - all things I would have never expected in an online marketing course!
You'll finish this course feeling confident in yourself and in your career choice :) Thanks again Copy Posse.
Jess
Jess
Dear Alex and Posse,
I purchased the Write and Ignite Challenge after many months of procrastination and talking myself out of taking steps to a new career. I have yet to complete the course because my house sale went a bit wobbly/made myself a wee bit poorly and so it was just too stressful to get into the right mindset. So after next week, I'll be (hopefully, moved) focused and totally ready to get back on the horse. I have to say a big thank you for the inspiration, I'm totally in awe of the Copy Posse and really excited about the future thanks to the daily kick up the arse! Hope you had a great holiday, Alex and congratulations. Many thanks. Best wishes from Hull, Yorkshire, UK
Hayley
This is the most supportive community I have ever encountered. The sheer acceptance and encouragement given by everyone in the Posse and students radiate from the beacon of Alex's personality and desire to change the marketing world.
She is not just changing the marketing world, she is changing all our individual worlds. And once we are changed, everyone near us is also affected. This change has the potential to shape a global mindset.
I am truly grateful for Alex. She, like many, noticed a problem. But, she did something that only a few people do in life. She chose to do something about it. Alex is a person of action who recognized fear, accepts it, and uses it.
Thank you, Alex.
William
I can’t believe this was only $24—it was worth so much more! I would’ve spent countless hours (and way more money) trying to learn even a fraction of what you shared with us. I had so many aha moments—especially the realization that I don’t need to be an expert to build a strong personal brand. I now see that other perspectives are just as powerful, if not more so.
But what stood out even more than the content was how you showed up for us. You answered every question with care and attention—it was clear we weren’t just another cog in the wheel of a big machine. You genuinely care, and that made all the difference.
So excited to learn more from you. I'm a POSSE for life!
Chichi
Knowing where to look for the best digital marketing advice can be confusing and overwhelming. So many courses (and so-called "experts") focus on tricks and quick hacks that at best give flimsy results, and at worst waste your time and money.
Alex's Storm is completely different. It gives you the fundamentals of empathetic marketing in a rapidly changing digital landscape. Her proven blueprints will give you everything you need to market your online business. The content strategy alone has made content creation for my business (and for my clients) 10x easier. If you want to level up and transform how you approach marketing in your business, then this program is for you.
Ash
I had already purchased a full copywriting course from someone else when I signed up for Own the Inbox. Mind-blowing doesn't begin to describe it. Alex takes something that sounds difficult and scary (write an entire email campaign? Me?) and takes you through it step by step with plenty of love and encouragement along the way. She knows how to help you come up with great ideas and get your creative juices flowing. I now feel so confident in my email marketing skills. In fact, after OTI, I put my other copywriting course on the back burner so that I could do more work with Alex! Yep, she's that good. If you're serious about copywriting this is where you need to be!
Anne
This was hands down the best copywriting course I have ever taken. With her infectious energy and explosive knowledge bombs, Alex keeps you hooked throughout. So much so, that you will be forced to sit your ass down to finish all the videos and the assignments. And don't get me started about the assignments! They are seem easy, but with every word you add in her workbook, you become a better and more confident copywriter.
Going in, I had huge expectations from Alex and the team, but this course still managed to somehow blow me away with it's value. If you are considering investing on a copy course, believe me, THIS IS IT! This is the one you take. Period!
Tanya
The minute I saw the info about this challenge I knew I had to join it. I know Alex from her content on YouTube. So I already had an idea how useful it is. What I did not expect was how insanely valuable the challenge will be.
For just five days I got clarity not only on my brand voice but on my entire business.
All the information was extremely valuable, the exercises were made to help you get the answers with ease. And Alex and her team made sure there is no question unanswered. And the community... The best and most supportive community I've been part of.
The best spent money ever! I will definitely continue with the other Copy Posse programs.
Silviya
When I was considering joining SPARK I was nervous... not because I didn't know that it would be amazing (I had already done the Launchpad and lovedddd it) but because it was a big investment for me at the time as I was only just getting my business off the ground. Turns out it was definitely the best decision! Right now, I'm making a steady income as a Copywriter and travelling the world (1.5 years travelling now and no plans to stop!) Having this community and support has been a game-changer for me. I still have so much I want to achieve, and I know the Posse is always there to help with any challenges I face on the way.
Ann-Marie
This was mindblowing!!! Every training was so insightful, detailed, and full of juicy information!!!! I learned how to weave a highly converting and beautifully written sales email sequence without coming off as forceful. I feel like my brain grew 2x its size and this is a skill that I am more confident with after taking this challenge. I'm already planning another sales email sequence using the frameworks and information I learned to help get more and better clients! Thank you so much Alex!!!! All the support from Alex and the rest of the members who joined also made the time worth it!!! You won't regret taking this!!!!
Chi
With the W&I Challenge and the LP, I learned skills that I didn’t even know I could master. Alex is a no-BS coach. She teaches concrete skills with a practical approach. So, joining Reign was a no-brainer. And a total game-changer. Between all that you learned from the experts she brings in and the supportive community she created with her team, you can only uplift your skills. My mindset has completely changed over the months. I left the freelancing habits behind, leveled up, and became an entrepreneur. REIGN is THE key to a whole new world where you realize that even the sky is probably not the limit.
Natacha
To say that Client Week with Alex Cattoni is anything short of transformative would be a gross misstatement. No matter where you are in your professional journey (from newbies to seasoned vets), this workshop provides easy, practical, step-by-step strategies for client acquisition, closing, and onboarding new business. Oh, and did I mention the dancing?! 🕺🦄 Had I not seen it with my own eyes, I would never have guessed a Zoom meeting could be SOOO much fun! Let Alex show you the systems you need to be more successful and empowered than you ever thought possible. 💪
Eric
I'm a copywriter and I initially joined the Posse Eye Challenge to improve my brand voice guide service for clients. I completed the workbook for my business (my BVG needed a refresh) and it gave me so much clarity about who I am and what I stand for. Since updating my BVG, writing content for my own business has flowed like never before! It especially gave me direction when preparing to appear for the first time as a guest on a marketing podcast. I'm also looking forward to adding more value as I work on BVGs for my clients. Thank you, Alex and the Copy Posse!
Oyelola
I was wondering if Spark is for me since I am not a copy writer. But there is a ton of great content on marketing, email, messaging, sales funnels, mindset and more! So it was super relevant for me also (I am a UX designer and strategist). I love love calls, especially with Alex! I m seeing the backstage of creating a business and for me it’s super valuable! I think most ppl need support as they are starting something new, something that may feel uncomfortable. So I would absolutely recommend (in fact I already do and tell everyone I know about it hehe)
Anya
Since I started my copywriting journey, emails have always been my biggest challenge. They felt like this huge, immovable rock crushing my dreams—or a beast I was too terrified to face. But in this challenge, Alex broke it all down and made it so simple and approachable. Suddenly, writing emails went from being my biggest fear to one of my favorite parts of copywriting!
And the best part was right after the challenge, I applied for an email marketing specialist role and felt super confident, knowing I had all the skills and knowledge to land it!
Hagar
Whether you are just starting as a content or copywriter or have been in the industry for a while, this course is your secret sauce for a shot of confidence. Side effects may include an irresistible urge to upgrade your portfolio, shine like a star in your next interview or brainstorm session, and a bunch of brilliant ideas for promoting yourself. But beware, once you take the first sip, you might become hooked and start planning to get to the next live training with Alex and the Copy Posse..
// Based on a true story😎. Thank you, Alex💛!
Zan
Hi I'm an aspiring copywriter and despite all the odds I'm going to become a truly competent and valuable copywriter that clients love.
Alex and the team have got me a step closer to achieving my goal so THANK YOU very much Alex. I feel very CONFIDENT knowing that thanks to this challenge I have a competitive edge over other copywriters. The biggest lesson I've learned through this experience is that Branding is the heartbeat behind every message for every business so I'm very grateful for having learned this from you.
Kafui
Alex's training is incredible. Her techniques are simple yet genius. Even if you're not a copywriter, this challenge should get you started to write with confidence. If you want to write high-converting sales pages that connect powerfully with your ideal audience, you need the Write & Ignite Challenge. It covers everything you need to know about crafting a captivating sales page and understanding your audience. After taking this challenge, you’ll never suffer from “blank page syndrome" ever again. I can guarantee that.
Caine
I swear everything Alex puts out into the universe is pure magic! I had just completed her Write & Ignite Challenge when she introduced the Posse Eye Challenge, so it was a no-brainer to jump aboard. Not only did it give me clarity in my own business, but it's something I can now offer my clients. The entire challenge is laid out in a way that takes you step-by-step through the process of building a Brand Voice Guide without overcomplicating things. Thanks Alex - I can't wait to be a part of your Launch Pad!
Miranda
I can proudly say that signing up for the Own The Inbox challenge was my best decision in 2021... the fee is only a tiny fraction of the overwhelming VALUE packed inside the program.
2022 is already looking very promising for me! Armed with the simple yet effective frameworks and formulas Alex shared, I've never been so committed to completing any course. This one was different. I never knew that the process of writing highly engaging and high-converting emails would be so MUCH FUN. Thank you, Alex Cattoni!
Chikezie
Alex and her team never fail to amaze me with their uplifting energy, vibes, support, and accountability. If you're a freelance marketer or copywriter and you're overwhelmed, Alex is one of the best people to hang out with.
Client Week gave me the confidence boost that if I trust the process, I'll get there. I strongly recommend Client Week and all of Alex's programs because she'll do everything in her power to make you successful.
Thanks, Alex and Posse team! We appreciate all your efforts! Lots of LOVE!
Maria
I’ve signed up to 5 personal brand programmes in the last 4 years. This is the only one I took action on which I now realise is because the others were at your own pace, spreadsheets and templates and no human touch. You can count on Alex & The Possee to come with the toz and keep things fun, structured, accountable and manageable. I have posted 3 times a week for the last 2 weeks so n this 30 day challenge. My confidence has grown and I am without the overwhelming from the other challenges I signed up to.
EmJ
I absolutely loved the OTI challenge. What Alex and her team bring to the table is more than just good or great... it's phenomenal! The OTI challenge was power-packed with so much great value stuffed into what was supposed to be a week but it lasted for more than 10 days with a very special bonus at the end. The structure was fantastic and I feel so confident to approach clients with my (REAL) rad emails that audiences will love. Waiting for more challenges like this at prices I can finally afford!
Kushagra
Joining the Launch Pad was the best decision I ever made for my copywriting biz. I'd completed training with other companies previously, but the interactive nature of this course, as well as the clear progression towards a knockout portfolio, makes it such a worthwhile investment in your business. I was hesitant to put myself out there as a copywriter before I enrolled. Now that I have a solid portfolio to show clients, the old imposter syndrome has piped down!
GeorginaCopy Posse Launch Pad
To work with copywriters, I needed to understand copywriting and how it works. For the last 15+ years of my online business, I've struggled to get the best copy from writers because I couldn't give them what they needed. After completing the challenge, I am confident and certain of what I will need to organize in order for writers to deliver the copy that I require. I'm glad I decided to participate in the program. Thank you very much, Alex.
Abul
It gave me so much confidence in my writing and the reassurance I needed to make 2025 my year of success in my coaching business. I’m so grateful to Alex and the entire Posse community for their love and encouragement and for all the wisdom they shared with us during the challenge. I’m so happy I found this community. Creating my ideal client avatar was a total game changer for creating the most authentic and engaging content. Thank you! 🤗
Anabel
The Personal Brand Bootcamp was everything I needed to grow my personal brand!
Before, I felt stuck and scared to share my personal brand online and worried that I would sound fake or silly.
Now, I’m confident and ready to post and grow my personal brand.
Alex’s training was easy to follow, and full of step-by-step actionable tips to get started. And it was FUN!
Now I have a plan to grow my business, and I’m ready to do the thing!
Claire
I always knew I can count on Alex to expand my copy-arsenal and this has been a crazy, fruitful experience 🤯
I didn’t know there is a formula for brand voice and this is GAME CHANGING 🤩
I always thought branding is a once-and-done process but now that I learned I could apply this in rebranding and helping business owners transform their businesses, I can’t wait to see the impact I could leave in creating a better world for everyone 🥳
Win
Alex is amazing.
Not only is she an insanely gifted copywriter, but she’s even better at teaching it. Her energy, authenticity, and clarity are second to none, and she has a gift of bringing people together.
The Posse Eye helped hundreds of people learn how to create and sell extremely high quality branding for high ticket businesses, in a short space of time.
Hands down the best experience of my copywriting career to date.
Keith
I love to take courses and this one has SO much value! I got SO much out of the course. I went from feeling very unsure about sales page to gaining incredible confidence in KNOWING I can write an incredible sales page because Alex walks you through her process step-by-step! I knew I liked Alex but I walked away loving her teaching style and energy. I'm so excited to offer my sales page skills to my clients. Highly recommend!
Rayell
The amount of valuable information Alex gives out is immense. This challenge has answered so many questions and given me so much clarity! I now know the process of creating amazing email copy! The best part is... she makes it so easy to understand. Alex is incredible and completely invested in helping us learn. That shows me she truly cares. I’ve loved this experience so much that I joined the Launch Pad, can’t wait!
Stephanie
The Write and Ignite challenge was EXACTLY what I needed to start understanding the core elements of sales copy. I really appreciated the step-by-step process that allows you to get inside the heads of customers to actually PERSUADE them to take action. The workbooks really helped me gain clarity on the needs of business owners who need writers. Overall, I just loved Alex's awesome attitude and encouraging vibes!
Denise
I love Alex's upbeat "you can do it" energy, and it made the learning fun and engaging and exciting. I took away a valuable framework that I plan to sell as a premium service to clients, and already have a few signed up. This is an excellent and well-priced program! I'm glad I took the time to apply it to my own brand so that I can lean into my message and feel confident about what I am presenting to clients.
Lindsay
The Write & Ignite Challenge was 100% worth the money. Alex pumped me up for improving my copywriting skills and I finished with a sales page I'm proud of! The Facebook group was probably the most interactive one I have been a part of but I was pleasantly surprised that my work was responded to by Alex's team and also my peers. Don't hesitate to sign up!
Anna
Alex is not just a genius when it comes to brand voice; she is such an engaging, encouraging, and helpful teacher, too! She brings brand concepts to life with the best metaphors, real-world examples, humor, and stories. I don't know how anyone could walk away from this challenge without more confidence and clarity!
Rosey
I found out about Alex and the Copy Posse through her YouTube channel and was impressed by the valuable content she offered for free. I was curious to see how much more I could learn by joining the Copy Posse Launchpad.
Before the Copy Posse, I was a COMPLETE beginner, so I was sceptical before signing up for the launch pad because it seemed a bit expensive to pay for something I didn't even grasp the concept of.
After the first week, however, I realised that the program offered so many bonuses and valuable content that the price felt like a steal.
Now, as a Copy Posse Launch Pad graduate, I want to share my journey. From being a complete beginner, I have become a confident copywriter, all thanks to this program. It's the ONLY program you need to kickstart your copywriting career.
This is not like any other program that teaches you just how to write copy. This is THE place where you learn the Art of copywriting, from foundational skills to how to use copy to market businesses. This really helped me present myself to clients not just as a copywriter but also as a marketing strategist and offer guidance to clients from a marketing perspective to help them grow their businesses.
Writing copy is one thing, but knowing how to craft compelling copy that speaks the brand's voice and resonates with its audience takes it to a new level. Thanks to this program, I can now confidently do that.
Alex and the Copy Posse's support during this week's program made me realise how much they care about their students. I've never encountered such a high level of support ANYWHERE. I was able to ask questions and get feedback in real-time. I also developed a strong relationship with the team and its members, which allowed me to grow and learn even more.
What I loved the most about the program is that no matter where you are in your journey, there is always someone there to help and support you. The program also has an active online community of amazing people eager to share their experiences and tips. This helped me stay motivated and on track.
This course is truly worth every penny. I am deeply grateful to Alex and the Copy Posse team for their dedication and support. The knowledge and skills I've gained from this course are truly invaluable.
Thank you, Alex and the Copy Posse team!!!
IkeCopy Posse Launch Pad
I signed up for the Copy Posse Launch Pad for 2021 after completing the Write to Ignite Challenge a month before. From that course alone, the level of input and dedication from Alex was like nothing I'd experienced before, even at university! So it was a no-brainer to join the coveted, once-a-year Launch Pad program.
Coming from a marketing background and with a business already, I thought I knew most of what I needed to know and was looking to top up. But, boy I was wrong! The detail and quality of resources, examples, know-how, and thought leadership Alex delivers in this course are outstanding! She is accessible throughout, answers every question, comment, and engages with everyone, and has a genuine mantra of 'leave no one behind'. But not only that, Alex provides a safe space for everyone, from all business sectors and walks of life, to lift each other up and actively encourages accountability, group help with work, and friendship. I am from a b2b background and it was fantastic to meet people in completely different markets and niches to me and become firm friends. We all have the same goal and weeks after finishing, we still all speak and help each other out.
Alex, the team, and the Launch Pad course has given me the confidence to REALLY put myself out there with heaps of new teachings under my belt, and the business acumen to know what I am selling, to who, WHY (can't have the what without the why!) and WIN CLIENTS.
This week alone, I have had two second-round interviews for global agency retainers within my niche and have had three large clients approach me for long-term work. I am genuinely going to have to close my doors for a while soon! We finished the course last month.
You, of course, have to put the time and effort in, as with anything, to get the best out of it. But, Alex personally sees to it that you are appreciated, heard, and helped throughout, and I sincerely don't believe that is standard practice in paid coaching these days.
If you want to write, well, but also authentically and happily (you gotta love it! It's hard!) and truly make a difference for who you serve in your niche - sign up for 2022 - YOU WILL NOT REGRET IT.
ChloeCopy Posse Launch Pad
When I joined the Copy Posse Launch Pad in January 2023, I had no doubts that it was going to be a jaw-dropping learning experience! My belief in Alex's program wasn't overnight. I had already been learning from her free content on Youtube and been getting steady clients for almost a year...
After a lot of contemplation and discussions, I decided to take the plunge because I wanted to have the complete skillset on how to run my own copywriting business; I already had the passion for writing, I could learn the skills from free sources.
What I did not have was the correct MINDSET, the support of a positive community AND the guidance of an ARMY of copywriting coaches to guide me when I hit roadblocks! Those were the three major attractions for me: MINDSET-SUPPORT-GUIDANCE.
Needless to say, the Launch Pad exceeded my expectations in Every.Possible.Way.
Alex pours her heart and soul in designing her courses (I have taken 2 of her awesome programs) and is such a GIVER when it comes to bonuses! We not only received her expert guidance but the entire crew of Posse coaches always had our back, whether it was to answer our 2am questions on Copywriting assignments & technical issues OR whether it was to calm down our nerves and anxieties around putting ourselves OUT THERE!
This is hands down the BEST training on entrepreneurship and if you are serious about building your business using Copywriting as a basic skill, then the Launch Pad is what you need!
I gave birth 5 days after the last bonus call of the program and have been on maternity leave ever since then. Therefore I am yet to get into the field and finalize any clients. However, I have been steadily building my LinkedIn profile through regular blog posts and building expertise in my chosen niche using the step-by-step guidance from the Launch Pad.
I resume work in July and I am soooo excited to put everything that I learned in the Launch Pad to use!
These 3 months are the BEST investment of your TIME & MONEY if you want to put your writing career on a fast track like me :D
Thank you Alex & The Copy Posse Crew!
Hugs,
Prachi
PrachiCopy Posse Launch Pad
I heard Alex talk about copywriting on one of my regular podcasts, signed up to her free masterclass, and then joined SPARK straight after that. I have now been a Sparkie for almost a year.
While it was a big investment, I had so many aha moments listening to Alex's free content that I knew the paid membership would be worth it!
Even though I had been writing and working in marketing for 15 years, as a copywriting business owner I was still experiencing inconsistent revenue - great some months and dire the next. While I had been in other paid copywriting memberships that were helpful at the time, I was struggling to take my business to the next level.
Since joining SPARK, I have learned so many great, new methods for connecting with clients and closing sales calls. As well as that my business can be whatever I want it to be. I can try new things and experiment.
At the moment, I have taken on a 4 month, full-time Content Writing contract with a major Australian charity. They approached me via LinkedIn about the opportunity and signed me on after a quick chat. I'm now earning great money and am working as a full member of their team doing work that really matters.
Plus, my business is flourishing on the side with 4 regular clients happy to wait to work with me when I can fit them in. I'm set to earn more in the next 4 months than I usually earn in an entire year.
Since joining SPARK, I have become a mentor within the group and have met so many fantastic people from around the world. Alex and her team of coaches like Jenny, Renata and Lindsay are all brilliant, supportive and inspiring, always helping to motivate me as I grow my copywriting biz.
My advice for anyone thinking about joining SPARK is that it doesn't matter where you are in your copywriting journey, from a total newbie to a seasoned pro, this membership offers all the practical tools, support and guidance you need to achieve your goals. You still have to put in the work, but you have a whole group behind you cheering you on.
Jane
Let's be clear, I always receive value from the many Copy Posse programs, so I had expectations set when I joined Personal Brand Bootcamp! Yet, what I received was unexpected. From this short BootCamp, Alex kicked our butts in gear to gain. Gain what? Gain understanding of personal branding and how it relates to being a service provider & e-commerce brand, the best way to showcase it while still promoting your business, and the fact that it's A-OK to showcase you as a human, as a person, while promoting your business.
Example: An accountant living near a beach in CA is an avid surfer. The accountant has a goal of attracting new clients for the 2026 tax season. To do this, Alex taught us that the accountant should:
A) Share tips and social proof of how the accountant can help people get a tax refund, and
B) Share images/videos of the accountant surfing on the weekend as a way to unwind from the tedious career.
The accountant can fuse the two ideas in a one post, and separate them to create two other posts. BAM! Three posts for the week. This can become the accountant's strategy, and what is the end result? In a few months, if not sooner, the accountant will have gained engagement, followers, leads, connections, and clients. Why? Because those looking for a new accountant were able to relate and trust this REAL PERSON who wasn't afraid of showing their true self.
There was much more value than the example above. However, I can't type it all because I have to create and schedule my social media posts for the month about:
1- How my service can help those looking for a human with my superpowers
2 - A picture of the food at a new restaurant I tried, being the food I am
3 - A combo post of my superpower and my favorite pastime of going to the movies.
Alex and The Copy Posse, THANK YOU for ALWAYS adding value to EVERY experience and workshop. Don't ever change. We need you all out in these marketing streets. It's brutal out here, alone! 💙✍🏿🌊
Tonya
After following Alex on her social platforms, I really believed that the Launch Pad would serve as the ideal starting point for cultivating my copywriting abilities from the ground up. But it gave me far greater benefits beyond what I expected.
I’ve enjoyed writing for a very long time but was always riddled with imposter syndrome thinking I can’t be a writer even if I love doing it so much. I would even downplay it when friends and colleagues complement my writing.
Being a total newbie to copywriting with nothing but a love for writing, I was scared, worried that I won’t be able to complete it.
But Alex’s teaching method made it possible for me to learn something new and create copy assets that I didn’t think I’d be able to write.
She made things easy to understand and put into practice. I followed through, lesson after lesson, and didn't even notice that as weeks went by, I had everything I needed to put my copy assets together.
The vibe during the calls was absolutely electric, and the energy within the group was nothing short of remarkable.
You still feel it even if you’re watching the replay!
And Alex takes the time to answer all the questions sent her way during Q & A.
The community she built is simply amazing and you are truly supported in your copywriting journey. The amazing group of rad copywriters that is that Copy Posse is just that.
And let’s not forget about the extraordinary bonuses. Alex and the Copy Posse go above and beyond expectations, delivering exceptional value every time.
You may think, OK - there's bonuses, extra sessions from experts. But once you go through them, you realize you need them and will be grateful it was added.
Do yourself a favour and take this programme!
MariaCopy Posse Launch Pad
I haven't binge-learned ANYTHING on the internet as excitedly as I have copywriting a la Alex Cattoni. My thought after watching practically every YouTube video of hers was, "All this info... for free? How is this even possible?" That's what led me to sign up for not one or two, but THREE of her programs (Launch Pad, Write & Ignite, and Posse Eye Brand Voice Challenge).
Having spent the greater part of last year being unsuccessful at landing "my dream job", I decided to lean into Alex Cattoni's teachings to help me carve a new path. Here are the three things I valued most from this experience:
1. Alex's depth of knowledge and generosity. There's immense value packed into each recorded session but the compassion and thoroughness with which she handles Q&As and the many bonus interviews/assets she provided demonstrated how truly invested she is in everyone's journey.
2. The coaches (via Launch Pad). Hearing about their growth as copywriters, getting their feedback throughout the program, and seeing them show up with so much passion for what they do was quite the motivation.
3. The community. I'm yet to find one (online or offline) as supportive as Alex Cattoni's students/fans/followers. How exciting to be among an eclectic group of people from all over the world, at different career/life stages, all wanting to become happier, more fulfilled versions of themselves.Alex and her team have given me the tools, the community, AND the confidence to put myself out there. I know how I can and want to make a difference in other people's lives while elevating mine. To anyone considering clicking on that sign-up button, I say, "Take the leap–it's worth it, and so are you!"
NicoleCopy Posse Launch Pad
I can’t recommend Alex and the Copy Posse Launch Pad highly enough! When I first joined the program I was hoping to sharpen my writing skills, write in a truly authentic way and set myself up to write for my own offers and/or take on copywriting clients. I got all that and so much more. I got all the psychology and techniques and know-how when it comes to copywriting but I also got ways of thinking and looking at the bigger picture of an overall marketing strategy, which is just invaluable and often times a missing piece when learning to write copy.
AND within days of the program ending, I signed my first copywriting client which almost paid for the program itself!!
Alex and The Copy Posse Team are as brilliant as they are kind. They truly want you to succeed and it shows. The attention to detail, the robustness of the sessions and content, paired with the fun and supportive atmosphere made the whole experience much more than just “learning a new skill”.
The Facebook group has also been an invaluable place to support one another; our group has become friends and we will continue to support each other as we go.
Copywriting is one of those skills that are applicable no matter what you are doing - online or offline - I knew that going in but I fully understood that coming out and I would jump at it again in a heartbeat. There’s no one else I’d rather learn this skill from and the value blew my mind!!
KrystalCopy Posse Launch Pad