Actual Reviews from Verified Customers

Alex Cattoni Reviews

Real results and reviews from customers of Alex Cattoni and the Copy Posse.

Verified Customer

Alex Cattoni is truly the queen of copy… and she just can’t stop herself from over-delivering!

The Copy Posse Launchpad is no different.

Having taken a plethora of copywriting courses over the years, I can confidently say the Launchpad soars high in a league of its own.

The content is staggeringly helpful… I’d say world-class in every sense!

And as for the bonuses? Think huge dollops of ‘yumtum’ marzipan-covered icing, layered with endless enthusiasm!

Her teaching style is brilliantly engaging, packed with actionable insights, and delivered in a fashion that will blow your mind.

High-octane energy will radiate from the screen… trust me you’ll feel it!

And with lifetime access you’ll have hours of Alex’s expertise at your very fingertips. Top tip: start your morning listening to Alex, and those morning blues won’t stand a chance.

Her inimitable vibrancy is quite infectious and will leave you brimming with confidence, pretty much ready to tackle whatever the day brings.

That alone is worth the Launchpad price!

But here’s the real magic… Alex always has your back. There’s just a super supportive vibe going on where no one gets left behind, even when life throws curveballs your way.

The Copy Posse helped me cross the finishing line even though I was a 'man down' struggling with illness, which I’ll always be grateful for!

So if you're sat on that fence then I’ve got two simple words... no brainer!

Just commit to showing up and taking action, and you can trust Alex and her Copy Posse to take care of the rest! You ‘ll be set up for success.

Quite possibly one of the best investments you’ll ever make… yep I’d say so!

Ian IanCopy Posse Launch Pad
Verified Customer

A course filled with valuable knowledge accumulated through years of experience and a ton of heart. If you're looking for a sign to SIGN UP, this is it. It's the best gift you can give yourself if you're looking to enter the world of copywriting.

In 2 months post-program, I made back 3x what I paid for it - and I am only doing copywriting part-time. The course pays for itself, and then some.

But despite the money, I was blown away by Alex and her team's devotion to our success. Alex is obviously a busy lady, but she always showed up and went ABOVE AND BEYOND, every single week. I already had high expectations going in, but I didn't expect the Launch Pad to exceed them all tenfold! With your sign-up, you also enter a community of like-minded people who get you and what you're going through, and never hesitate to help you out when you need some copywriting advice.

Signing up for the Copy Posse Launch Pad was one of the biggest acts of self-love that I did all year, and I hope you get the chance to do it too! :)

Tara TaraCopy Posse Launch Pad
Verified Customer

What can I say, Alex and the Copy Posse massively undercharged for this! Joking aside, I was kind of ok with expecting some valuable worksheets and/or pre-recorded presentations with maybe a little visit from Alex herself, but the actual, personal interaction she gave, daily, and when frankly she could have had at least the day off for a family matter, was astounding. I could virtually meet fantastic like-minded people with some similar and different challenges within the world we want to work in. Alex and Victoria gave a gazillion percent input to answer questions, laugh at our jokes, and make me and the rest of the group feel present and engaged and that alone is worth WAY more than £75.00. I loved it so much I am now just waiting for Launch Pad 2 to start, and I genuinely believe this whole experience will impact my career hugely - and I thank AC and the CP for that no end. x

Chloe Chloe
Verified Customer

Whether you’re an entrepreneur, new freelancer, or seasoned copywriter, you’ll get immense value out of the Own the Inbox Challenge. Alex is one of the best in the business, and better yet she’s a marketer with CLASS. Her mission is to dedouchify the Internet, which means that while the tactics she teaches you are incredibly effective at persuading your reader, she shows you how to do so in a genuine, authentic way. You’ll learn not just how to craft a killer sales email campaign, but also how to get crystal clear on WHO you’re writing to. Alex famously over-delivers in all of her programs, and OTI is no exception. If you ever write emails with the intent of inspiring action - RUN, don’t walk to the signup page. It will be one of the best investments you ever make.

Chelsea Chelsea
Verified Customer

If you’re a new copywriter and don’t know where to start…start here 📍

Alex is the Queen of Overdelivering. Her challenges are the perfect way to start building your portfolio as a new copywriter with not just any assets but copywriting assets that stand out, showcase your ability to sell with empathy, and think like a marketer.

I contacted a small business I loved and asked the founder if she’d like some copy written for free. She said ABSOLUTELY!

I took the Posse Eye Challenge and created a brand voice guide for her. With Write & Ignite I wrote a sales page, with Own the Inbox I wrote sales emails, I used Alex’s training on youtube to write the Indoctrination sequence (welcome emails). I used Look Legit to uplevel the business’s homepage and About page.

I formatted my portfolio using a guide I received in Posse Week (Alex has a YouTube video on this, too).

The founder was thrilled with the copy I’d written! And in exchange, I received a glowing testimonial 💜

THIS was the portfolio I used to get my first ever paying client before taking Launch Pad.

Thank you, Alex and the Copy Posse team, for making high-level marketing and copywriting skills accessible and for cheering on every Posse that comes through your doors! ⚡

Noelle Noelle
Verified Customer

You know that legendary moment where Oprah gives everyone in her audience a car?

"You get a car! And YOU get a car! And everyone gets a car!"

That's how I would summarize the Launchpad experience.

Get used to that feeling of "I freaking won the lottery!"

Get used to hearing the words "You get a surprise bonus!!" (because it happens weekly).

Get used to looking around and thinking "is Alex really this awesome?"

Yep. She is.

But more than the giddy feeling of winning the lottery…

the Launchpad is a huge, value-packed course with incredible industry-leading tools and knowledge to build a solid foundation for your copywriting career. You're learning from the absolute BEST copywriter in the industry. Someone who's been in the business for a decade, and who has a Rolodex of insane experts to call in to lead masterclasses and bonuses. Forget the freebies and templates you see out there. This is about upleveling to a Master level copywriter.

You also get curated, personalized, and expert feedback and guidance throughout the experience. That means you're getting one of the best copywriters in the world reviewing and giving YOUR copy feedback. As a self-proclaimed course junkie, I have never experienced a course with such high-level hands-on support as this one!

And if you tend buy courses and not take them, procrastinate and not finish them, or watch the videos but not complete the work… well trust me, its not happening in this course, where the unofficial motto is "no one gets left behind!" Everyone is rooting you on to finish, and you'll find yourself excited to finish every part of the course!! (yes, really!!)

The energy of the group is unmatched, and I have developed so many awesome friendships from it!

It's only been a month since the end of the course and already I have been able to increase my prices because the value of my work and the caliber of my clients has increased substantially!! (not to mention I received several copy jobs from Alex's Rolodex!). And I am so much more confident in my skillset and the value I bring to the table as a Copy Posse trained copywriter.

If you're on the fence, just don't do it. You won't regret it! And if you do join, welcome to the badass Posse! See you on the other side!

Lindsay LindsayCopy Posse Launch Pad
Verified Customer

Wow.... I don't even know what to say. This is the first Alex Cattoni program I've ever bought and man... she OVERDELIVERED like crazy even though I had really high expectations. In fact, I'm now 100% sure that I'll buy the Write & Ignite course as well :)

The bottomline is... If you do the exercises (you gotta do them, nothing is gonna fall into your lap!) this course WILL make you not only a better copywriter but overall a better marketer period. Honestly, this course is SOO much more than just an email copywriting course... The things I've learned about like the 12 archetypes and open loops I'll be using them in ANY and EVERY copy project from now on. Alex's enthusiasm, passion for her work, and her obvious mastery of marketing makes this a super enjoyable program to take. During the program, I felt so confident in my email copy chops that I closed a client for 5 emails at $50 a pop! So, I covered my investment BEFORE I even finished the program lol.

I only have this one thing left to say guys and gals: BUY THIS. YOU WON'T REGRET IT.

Esat Esat
Verified Customer

When I discovered Alex on YouTube, my first question was if she's giving away all of this for free online, what could she possibly have left to teach? As I completed this challenge, I realized she really wasn't hiding anything, she was transparent in all her free content but that didn't take away from Write & Ignite, she shows off her skills as a trainer who takes you from point a to point b while you're sitting there thinking like "that wasn't hard at all?" You get a tremendous amount of value, but with ease.

Preet Preet
Verified Customer

There are actually so many positive things to say about Alex and her programs.

She is a brilliant teacher and a caring person who has a deep understanding for the needs and necessities of her students. She teaches from the heart right where her love for copywriting and marketing roots.

With the Copy Posse Launch Files, I found the structure and reliability I needed! Her programs are well-structured and profound.

I could always rely on her material, taking one step after another and reaching the weeks' goals in a breeze... almost ;-). A lot of the learnings I didn't notice at first, but everything around the Posse seems to be designed to increase your abilities to work for yourself, grow and live the life you dream of. I never want to miss this experience!

So, if you're looking for a great place to start or to level up, hop on!

Patricia Patricia
Verified Customer

This was my first live course with Alex and the Copy Posse, and I can't thank her and her team enough.

It was an amazing experience, I thought Alex was unreal until the moment I had the chance to talk to her. From the moment, I raised my hand to ask a question during the call, she just became a real person, a friend, a very approachable human being that just said Hi Ani... so energetic, full of joy and knowledge!

Anyway... what I'm trying to say, is that in that moment I felt the friendly person who is out here to support you and guide you on your career, no matter what's your background... ❤️🙌🏻

During Client Week, I learned how to trust myself and became more confident to take action and start getting clients.

And because the energy is so contagious and she left me wanting more... and I thought "This is just the beginning"... I joined the SPARK Membership. I think now, there's no coming back from that... ahhaha 😂, because you kind of get obsessed with this Copy Posse community 💕.... ✌️Love Ani

Anahi Anahi
Verified Customer

This might sound cheesy but Alex Cattoni changed my life. I’ve taken her programs not once but TWICE. Why? Because The Copy Posse took me from someone barely making money online losing my income during COVID and having to move back in with my mom to a legit business owner having the freedom to travel the world, write on my laptop, and live in beautiful tropical islands and cities of my choice. But...when I first found the Copy Posse Launch Pad I was skeptical. “Is this Alex just another coach on the internet out to get my money??”

The more I watched her YouTube channel and DMed her on Instagram, the more I realized that she truly cares about each and every one of her students. So I took a chance. Fast-foreword to my results: after taking the Launch Files first, I landed an $80,000 a year copywriting job at a startup. After taking the Launch Pad in 2021, I finally went freelance and landed a huge and very well-known client in the industry, Ad World along with freelance clients ranging from language coaches to beauty and wellness brands. Alex even sent me a few referrals as one of her Launch Pad students and they became paying clients. What can I say, I thank the gods of the internet EVERY SINGLE DAY that I found Alex Cattoni. I’d do it all over again!

Dayana DayanaCopy Posse Launch Pad
Verified Customer

I'd been freelancing for three years, landing okay clients and binging Alex's free content like it was my job. But I knew if I wanted to make this a real, sustainable career and work with bigger clients, I had to learn from the OG. 🤩

So in January 2025, I went all in. I invested my business savings into Launch Pad. It was everything I'd saved, but honestly? My gut told me it would be worth it. And wow, was I right.

Alex teaches copywriting and marketing best practices in the most fun, engaging way possible. No boring lectures 💤just real strategies that actually work. I leveled up my skills and came out of that program ready to conquer.

Within a couple months, I landed a dream client in the B2B space. What started as one project is turning into a retainer. Plus, I'm working on two more projects that genuinely excite me. This is the kind of work I'd been chasing for years.

If you're wondering whether it's worth it: I spun my wheels for three years before this. Copy Posse gave me the clarity and confidence to finally break through. Best investment I've ever made.

Thank you, Alex and the Copy Posse team, for helping me turn my hustle into the career I always knew I could have.

— Simer, Launch Pad

Simer SimerCopy Posse Launch Pad
Verified Customer

I’ve been a freelance copywriter for a little over 4 years. I had been doing it alongside my full-time job but when I decided that it was time for a career change, I wanted to turn my freelance hustle into a full-time career.

I stalked Alex for about 3 or 4 months before investing in (all of her) courses and then I finally took the big leap and invested in the Launch Pad. Right out the gate it was more valued packed than she even tells you it’ll be! Alex & the Posse really peel back all the layers of copywriting but also help and encourages us to start thinking like marketers so that we are able to add the most value as copywriters.

Graduating this program gave me the confidence, information and foundation I needed in order to launch my full-time copywriting career. Besides that, it’s helped me find my people. Now, I’m part of a community of copywriters that are just as excited and eager to learn and execute copy & marketing strategies as I am and who fearlessly cheer each other on along the journey.

The Launch Pad really is the complete package whether you’re looking to have a side hustle or build multiple streams of income from just one skill set.

Kee KeeCopy Posse Launch Pad
Verified Customer

Went from freelancer to registered business owner, hit $10K+ consistent months, landed a dream client, started coaching 6 and 7-figure entrepreneurs inside a $35K/year mastermind, and unlocked a new freaking dimension inside my brain.

Need I say more?

This program and Alex's incredible guidance and expertise brought me from insecure and hiiiiiighly skeptical fresh copywriter to profitable and confident AF marketing strategist.

The best part?

I’m just getting started!

Janaina Janaina
Verified Customer

This month was kinda out of control!!! Landed a $4k/month newsletter client in the environmental niche (what I got my degree in, finally putting it to use lol!) plus a $2k quiz funnel for an organic skincare brand AND a newsletter strategy gig randomly from Upwork for $2k AND a new email agency job AND a raise at another agency I've been working with for two months.... Basically gotta get to work cuz this is tiring but my first $10k+ month ever!!

Michelle Michelle
Verified Customer

A fantastic course for beginners and experienced copywriters alike.

This isn't just a quick paint-by-numbers formula on how to write a sales page. It's a crash course in sales, marketing, and psychology. Alex guides you on how to use all three appropriately to write copy you didn't even know you could. Copy that will speak volumes to your target audience because it's honest and human.

Alex possesses a gift for teaching. But she knew that wouldn't be enough for most of us aspiring writers. So she added empathy, infectious excitement, and enough support from herself and the Copy Posse community to make you believe you can find your dream job without any experience.

Her course helped me believe in myself and my abilities. And through it I found the confidence to quit my job and become a full-time copywriter!!!

Thank you, Alex and Copy Posse, for everything!

I look forward to seeing you in the next challenge🔥🔥🔥

Angelo Angelo
Verified Customer

Reign was my BEST 2026 decision! I love the small intimate group, the high level deep dive conversations and the supportive community cheering you on no matter what your problem is. Being amongst such incredible peers (which still feels surreal to count myself among them) there is no way not to rise and get to the top of your game. I have learned SO many cool tactics that I have applied to my own client work and the insights into marketing and funnels have opened my eyes to just how much I didn't know before. I've been able to get feedback on client projects in real time that have allowed me to get better results for my clients and I've had so much encouragement to get out of my own head and get my own offers and business properly established. I'm still working through the resources in the Reign clubhouse because there is just so much to draw on but it's such a relief to know when I have something I need help with I can watch a masterclass and pick the brains of high level business owners to get the most up to date answers of what's working in the marketing world right now.

I joined in February and 6 weeks later in April I hit my highest earning month EVER ($70 short of $20K which is insane for a solo-preneur). I'm now holding steady over $15K each month which was my Reign goal when I started and I achieved it less than 3 months with the guidance and personalized support. I also have interviews lined up with 2 Reign exclusive clients where I can finally step into the kind of work that lights me up with business owners who understand the value I can bring.

My biggest fear was that I wasn't ready for the next level because I only graduated Launchpad 2 years ago. I was convinced I was going to be outed as an imposter and look silly in the group but Alex has (as always) managed to find the Raddest humans ever to be in this mastermind and I felt immediately at home. Everyone is so kind and generous with their time and information - nothing is gatekept and I feel nothing short of blessed to be in this group. For me, the biggest pivot was personal - I am ready and I do belong here! I'm so excited about what the future holds for my business with Reign to guide me.

Shelley Shelley
Verified Customer

If you want to go from one-off projects to a retainer, or you want to level up your retainer to a higher retainer, then Alex Cattoni is your gal!

When I first joined Spark, Alex helped me take a retainer from $1,500 to $5,000 a month! I worked with that client for over a year, overseeing her launches, designing her funnels, creating her social media strategy, doing her email marketing, and helping her bring in thousands and thousands of dollars. And throughout that time I ran ideas by Alex every month in the Q&A call (it's honestly worth joining Spark just for these calls).

So whether you're a brand new copywriter just starting out, or you're an experienced copywriter wanting to move into a marketing strategist/fractional CMO-type role, the Copy Posse is where you'll get the support to land retainer clients and move from being a copywriter delivering words in a Google Doc to being a strategic partner and helping your clients grow their businesses.

Noelle Noelle
Verified Customer

I completed two Copy Posse 5-day challenges with Alex before finally joining Launch Pad. I was hesitant about the investment in Launch Pad, but the shorter challenges made it clear that Alex overdelivers on actionable content with a teaching style that is upbeat, authentic and inclusive. Launch Pad did not disappoint. Real talk: the program requires a lot of work and commitment... AND it's so valuable and so much fun. Completing the program on time is absolutely achievable if you carve out the space to do it. My goal was to start copywriting as a side hustle, and I'm in the process of signing on my first client. In addition to creating a killer portfolio during the program, I learned everything I needed to feel confident applying for freelance jobs and giving recommendations to potential clients. If you're serious about up-leveling your skills and earning income through copywriting, you won't find a better place to invest your money!

Stephanie StephanieCopy Posse Launch Pad
Verified Customer

Before joining the Launch Pad, writing copy feels like those mythical things I knew all the top-notch copywriters are doing and I wanted it badly, but I have no idea how to do it.

After going through the Launch Pad, it removed that fearful blank page paralysis I had when it comes to writing any kind of copy.

Thanks to Alex's streamlined approach to copywriting, I’m spending less time on revisions and more time doing the best work upfront. Completing the Launch Pad also gives me the tools and knowledge I need to coach my clients so they'll have more confidence in me.

It's like an extra arrow in my quiver.

If you get the opportunity to learn from Alex, do it.

Her teachings have turned me from an anxious newbie copywriter to a confident copywriter. After 5 weeks into her course, I landed my first high-paying client who values my work.

Caine CaineCopy Posse Launch Pad
Verified Customer

I'm so thankful I found Alex. I struggled for years with finding my niche and not being sure where or how to start with copywriting.

Within the first week in The Copy Posse Launch Pad, I already had clarity around my niche: MarTech Made Easy. It seems so simple, right? But trust me, I wouldn't have ever gotten there without Alex and the program.

Alex's training helped me set the right foundation which also brought a LOT of confidence and even pride when publishing my new website and telling the world what I do.

Things just kept getting better after that. Alex truly goes above and beyond and always provides so much value in everything she does.

Even though I have a background in journalism and digital marketing, I lacked the copywriting essentials, such as proven tools and a process.

If you don't know how to get where you want to go, how will you make it?

My goal was to make 10k per month as a copywriter. Alex prepared and launched me into the world of copywriting with her proven templates and formulas, training, exercises, process, tips, and overall knowledge bombs that only someone who's been there can teach.

I'm currently doing a test project for a potential client that could lead to an $8,000 / month contract.

And this is only a few months after completing the Copy Posse Launch Pad - during a pandemic.

If your goal is to be a copywriter and you aren't sure how, where to start, or lack confidence - join The Copy Posse Launch Pad. It really will ignite your copywriting business, but also so much more.

LeAnn LeAnnCopy Posse Launch Pad
Verified Customer

I struggled with my headline for this testimonial as there are so many ways I could go with the value I place on this training. I have followed Alex and The Copy Posse for the last six months on YouTube and those little snippets of video taught me amazing things every time. The launch pad is out of my reach financially right now, but when I saw the Write & Ignite Challenge pop up, I knew I had to be part of it. What I learned has empowered me like no other training so far. I was struggling with "can I do this?", "am I good enough" "can I make enough to do this full time" "will they like me" and all the other questions that run about in our heads.

What I learned over this course is the reason WHY my imposter syndrome was a daily battle. It was because I didn't have the right foundation, or at least I felt like I didn't truly know what the heck I was doing (even though I have taken a ton of courses and I did this as a career for other companies).

With this training, I feel I am now on a new level - it taught me not only the key basics of the sales page, but also to trust that I had this and I was good enough. The feeling of accomplishment and pride knowing I finished and have a sales page I can use to show my writing is worth every penny.

I cant say enough that this course has lit a fire in me that I knew was there, but couldn't "ignite" before now. This is the start of my copywriting business and I now know I am ready to go after my first client!

Thank you Alex for being who you are - you are changing lives!

Lisa Lisa
Verified Customer

If I have the opportunity to think about something for YEARS before buying, I'll do it. That's why I was actually really surprised and proud of myself when I just went for it with the Copy Posse Launch Pad (with a full day to spare!), and after completing the course, I couldn't be happier! While I don't know if copywriting will be my full-time or long-term career, I have gained SO much knowledge in the copywriting and digital marketing realm (Alex and the team truly go above and beyond with every class and bonus), and I feel confident knowing that I'll be able to make a copywriting side hustle work while I'm in grad school and beyond.

While I loved the style of the course itself (having live calls twice/week, and then being able to directly apply what we learned in the workbooks and in our portfolios was great), the best part about the Launch Pad was the community. Alex and Victoria knew and supported each of us throughout the whole process, and I still feel connected to them and to my classmates! If you can make it work financially, and you really think that copywriting is something you would both enjoy and commit to, I don't think you'll have any regrets <3

Jensen JensenCopy Posse Launch Pad
Verified Customer

Joining this program has been a milestone decision in my life, and every moment I've lived during these three months has opened my eyes to see what I thought copywriting was differently and more intensely!

I'll just tell you that what Alex teaches you goes beyond copywriting techniques and concepts, whether you're an experienced copywriter, a business owner, or just starting on the copywriting and marketing journey. It's about the mindset and confidence you'll gain from learning and deeply understanding marketing. As Alex said, the best copywriters are marketers, so this is your chance to be one.

Before joining this program, I did other marketing and copywriting courses. And yes, I was scared about the price of the course. Still, my gut was so right. The confidence and new perspective gained during the LaunchPad have been so powerful that one month before the program finished, I was able to quit my 9-5. It's been the best investment in myself I've made by far.

Giuliana GiulianaCopy Posse Launch Pad
Verified Customer

No, seriously. I’m not exaggerating. Reign is absolutely the best decision I’ve ever made.

In April 2023, I skipped straight past the Copy Posse Launch Pad to become a Reignmaker... as a freelance content writer and copywriter barely making $1.5k a month.

My passion has always been writing - I just didn’t realize that I could do what I love and live the life I’d always dreamed of until I ran across Alex and the Copy Posse.

I lurked for about a year and only fell more in love with her passion for helping writers, amazing mission, and empathetic marketing. Her free content alone helped me so much that when I heard about Reign, my future self shouted at me: DO IT!!!

…Even though I was flat broke and terrified of the unknown. 😬

I hesitated until the very last day and the very last hour to finally book my call. And after I said HECK YES to myself and put down my deposit, I almost emailed to say never mind multiple times a day.

But my future self wouldn’t shut up. She kept telling me that THIS was what I needed to become the me I’d always envisioned.

So I said no to my fear and wiped out my bank account to officially become a Reignmaker. 👑(Literally, all of my savings AND my checking account.)

And it was the BEST decision I’ve ever made.

I went from barely making 1.5k to making 6k a month in less than 6 months - more than I’d EVER made, even with my degree! Then right below 9k in less than a year (and that's with taking a break from outreach in between).

Now, I’m on track to make over 10k/month exactly one year after I joined Reign. 🤑

But it’s not just about the money - it’s the financial freedom, the unshakeable confidence in myself and my skills, and making an impact while doing the work I love…all without compromising my lifelong values. It's the permanent mindset shift that has me living in abundance instead of scarcity, acting on courage instead of fear, and taking messy action instead of being paralyzed by perfectionism.

And when I DO fall back into those old habits, Alex and the Reignmakers are right there to pull me back out.

I can’t even begin to describe the insane value of all the masterminds with experts I’ve never even dreamed of meeting, the mindset sessions, the copywriting challenges, and the amazingly talented and helpful Reignmaker community.

Reign doesn’t just take you from freelance copywriter to rad entrepreneur. It transforms you into the best YOU in just a few months, and it’s seriously life-changing.

I’m so grateful to Alex for creating this wonderful mastermind and amazing community of Reignmakers. I can’t gush about it or her enough (if you couldn’t tell).

If you’re hesitating to join Reign, I can only say two words:

DO IT!!!

The only thing you'll regret is if you don't.

Lexi Lexi
Verified Customer

Before I discovered the Copy Posse, I had already been copywriting for a couple years, but more seriously for maybe just a year. I immediately vibed with Alex's values, because they reflected my own. So, one by one, I ultimately did all of Alex's Copy Posse programs and each has added so much value to my portfolio and skillsets. I started with the "Own the Inbox" challenge, and immediately saw results for my clients (which has helped me increase my email rates significantly over time☺️). And I actually did Launch Files before I did Launch Pad which was a huge benefit for me and may be worthwhile for others to consider going this route. I even turned my Launch Files product/brand into a customer in the middle of Launch Files. I ultimately joined Launch Pad for the opportunity to work with an A-lister, even though it wasn't guaranteed, and also for access to the job board, plus some of the bonuses, because I wasn't able to attend any of the live sessions. And though I'm a little FB shy (also just don't get on FB as much as I should for these purposes), the Posse Community truly is wonderful and I love that it stays a positive place. It's really great to be able to turn to a community for support and answers when you need them. Overall, I've continued to have positive experiences and post Launch Pad, I've received an overwhelmingly positive response from my A-Lister, which I'm so grateful for. We haven't officially started working together, but it looks like there may be more opportunities with this A-lister beyond the initial product/brand I wrote for. So staying positive for that !✨ I've also since landed a new client through the job board, and Launch Pad has really boosted my confidence in knowing the value I bring to new and old clients, especially because I'm not just learning to be a copywriter, but a thoughtful marketer. So, thank you to Alex and all the amazing coaches who dedicated so much time to us! I'm excited to continue spreading positivity through the power of words thanks to everything I've learned through Copy Posse!

Justine JustineCopy Posse Launch Pad
Verified Customer

My favorite thing about Spark is always having a home base to return to. Whether it's because on a random Tuesday I'm experiencing imposter syndrome and can't remember if I'm actually a writer or not, or if I want to create new systems behind the scenes and need a starting place, or if I just need some good old-fashioned motivation, Spark has that for me.

I'm so grateful for the Spark community. I've been able to use the job board for one-off projects that have turned into retainer clients or repeat clients. I've also been able to use it to help get my feet wet in niches that maybe I wouldn't have considered before because there is such a wide variety of business owners looking for copywriters. I think the thing I love most about all of it is that working with my clients and having access to all of the training inside the community has given me the ability to really lean into and absolutely LOVE the marketing and messaging strategy side of my brain, but also really learn how to run a full-fledged freelance business. Beyond that, it's given me the confidence to actually start building my own offers instead of just wishing I could. Alex always says copywriting in the gateway drug, and here I am in the gateway.

My biggest fear was that I would just let this community collect digital dust without utilizing the resources or opportunities inside, but, as I mentioned before, it really has become home base for me.

kee kee
Verified Customer

Before joining the Launch Pad I tried to teach myself how to write copy for months.

I read books, binge-watched hundreds of videos… but I never got my foot of the brake.

The Launch Pad finally changed that.

Not only because Alex is an amazing mentor…

But also because she manages to take this big scary thing called copywriting and break it into manageable steps.

Seriously – I worked full-time in a demanding job and still managed to get my weekly assignments done in time.

Plus, the weekly live calls are just pure gold!

Seeing Alex critiquing copy and listing to the knowledge bombs she’s causally drops is nothing but inspiring.

And even if you think that you’re not ready to call yourself a copywriter after 8 weeks of intense training…

And you’re still not sure if you “know enough” to put yourself out there…

Just do it!

I did and got my first client on my second discovery call.

(Both thought I was a seasoned copywriter by the way – all thanks to the Launch Pad.)

So, if you want to take this copywriting thing seriously, the Launch Pad is your way to go.

Thank you Alex and team for the amazing experience!

Daniel DanielCopy Posse Launch Pad
Verified Customer

I started off with Alex’s YouTube videos... literally binge-watching them and soaking up every single tip. Those free videos alone gave me the confidence and clarity to land my very first clients. That was the spark.

But then I invested in Alex’s OTI, and that’s where everything changed. I didn’t just learn how to write better.. I learned how to think like a strategist. I went from ‘I love writing’ to ‘I know exactly how to craft 7-email sequences that convert, using psychology, frameworks, and strategy that actually work.’

Every email sequence I write now feels electric. It’s not just words... it’s confidence, it’s service, it’s impact. My clients are blown away by the results, and I finally feel like I’m stepping fully into the role I was meant to play.

Alex, thank you SO much. Your teaching style, your frameworks, your generosity... it all clicked for me in a way that nothing else ever has. I started with your YouTube channel, got my first clients thanks to those videos, and then your courses took me to an entirely new level. It feels like the most beautiful full-circle moment, and I am endlessly grateful x

Sriradha Sriradha
Verified Customer

After working in the security industry for nearly 14 years, I finally pursued my path in writing and marketing. Naturally, that came with asking myself, "will I be a good boss to myself?" "Can I do it?" "What will this look like?"

Spark answered that question. Not only can I do it, I don't have to do it alone. The Thursday meetings are so helpful in teaching me new methods; the roadmap has useful lessons and templates to take a lot of the guesswork out of what statements of work or contracts should look like, and the support from the Posse is unmatched.

Security left me drained, but Spark helped me regain my confidence, and now I've had a handful of one-off projects from the job board and several retainer clients, my most recent one averaging $3500/month. So not only am I a businesswoman, I'm also anticipating the publication of my new novel. Big moves I could only dream of before feel more tangible than ever because of the confidence I have in myself from the Posse and Spark.

Conni Conni
Verified Customer

I was skeptical at first when I signed up for the Copy Posse Launch Pad. I didn't even fully understand what copywriting was and it seemed expensive, but it felt right so I took a leap — and it was the best decision I've ever made. Alex delivered SO MUCH incredible value throughout the 8-week (really 10+week) program that I knew the course was worth the money only a few weeks in. I got new clients during the program and more right after it finished — the course paid for itself before I even had my certificate! I left this course with the skills and know-how to get started in the copywriting world right away, which was extremely valuable. Alex is an incredible coach, talented copywriter & badass woman I am so honoured to know. If you're on the fence about this program, DO IT. It was literally career-changing for me, and I wouldn't have it any other way.

Calgary, Canada

Kelsey KelseyCopy Posse Launch Pad
Verified Customer

Being a Copy posse trained copywriter, part of almost all the courses, I couldn't expect less from this badass group and community. BUT this particular program blew my mind and shook my spine with the value and the awe-inspiring knowledge it offered. Having been in the industry for some time now, I have not seen ANYONE else invest so much time, energy, and empathy in Brand Voice.

This program transformed my Brand Voice game and all my clients’ brand game, name, and fame.😅 While I was a part of this challenge, I chose to write for myself, but you can never hide good things, can you? I landed a new client to craft their BV and extended the SOW for an existing client. Omens, you know?

I hope you know by now that this is a no-brainer!🌸

Muskaan Muskaan
Verified Customer

Alex and her Posse Coaches did not only teach me to write better copy. They taught me how to show up better in my life! Since completing the program, I have had a total shift. The program was groundbreaking for me. And I learned so many valuable things about copywriting that saved me time and money in the long run. I could have learned these skills on my own, but it would have taken years to get to where I am now. I have more confidence. I have the skills to battle imposter syndrome and win the mindset battles. I have a Posse that supports and uplifts me. So my only regret is wishing that I found Alex and the Copy Posse sooner! Because oh em ge, this program blew my expectations out of the water!

Rebekah RebekahCopy Posse Launch Pad
Verified Customer

I initially joined REIGN not knowing how much the group could support me as I was trying to figure out how this freelancing life would work. I had no clients, no income, and no idea what I was doing. Now, 8 months later, I'm making $3k months and doing fulfilling work as an email copywriter. I know I wouldn't be the person I am today without the critical mindset shifts I gathered from REIGN. Join REIGN if you want to take the guesswork out of launching your freelance business.

Faith Faith
Verified Customer

My name is Jordan, and I really did think you had to have a perfect plan. I spent 5 years thinking, and nothing happened.

"You gotta be a people person. You gotta be cold-blooded, you gotta have the million-dollar connections right out the gate", is what I thought.

I've got social skills, but truthfully, I'm introverted and unless I can feel the energy from other people I tend to be pretty laid back. I just knew as a kid who graduated HS in 2018 I didn't want to work for people I did not respect and even more be a slave to a system. That's not how I wanted to live.

But I was really fucking scared and did not believe in myself, even though Naruto (my favorite anime) emphasized: "Believe It!"

I spent years doubting myself and avoiding things. Heck, I knew about LaunchPad for 3 years before I enrolled because other gurus had more "affordable prices".

Heck I've paid over $12k USD before LaunchPad because those gurus said they had to secrets and I didn't want to pay $3k upfront. I let fear take the wheel and lost a lot more than 3 grand.

Alex Cattoni and the Launch Pad crew... I got more than BS discord server community, I got a group of people that actually wanted to improve not just talk the talk. I learned systems and the RIGHT way to build a portfolio not general vague lessons on how to write things without any context of why, what, who, and how.

I have a portfolio that, although it is far from perfect, I've made more progress in 4 months than I did in 5 with random viral gurus gatekeeping the real stuff. I'm starting the Spark roadmap and my belief in myself is at an alltime high.

If you're serious about building skills for an online business with like-minded people who are 10 steps ahead or just starting out, this is the place. People respond to my questions and the community is actually there to help you. It was shocking revelation because other "communities" I've been in just ass kiss the guru and ghost most of your questions.

This is the place where you will see results as long as you do the work.

Jordan Jordan
Verified Customer

It's hard to put into words what Reign has done for me and meant to me. Last year, I landed a 5 figure a MONTH retainer with an agency serving some of the biggest names in the space as their chief copywriter through the exclusive Reign jobs board (that I'm still going strong with now).

But more than that, I've grown so much as a human, as a writer, and as a business owner. I've learned so much that I feel like I've fast tracked my career by about 5 years in the 2.5 short years that I've been a part of this membership. I've even been able to step up and lead a training myself and give back to the community as a coach / mentor, which has been a surreal and amazing full circle moment.

The resources, trainings, and support Alex provides are world-class and keep us at the cutting edge of what we do. Plus it's probably the most supportive community on planet earth - I've made connections and close friendships I'm so grateful for, and I know that if I go into the community I'll be supported.

I also wanted to touch for a moment on Alex's leadership - everything she puts into this world is of such high quality, care and integrity. She always takes the time to listen to our feedback and give us exactly what we need on our journey, and she's not afraid to change or adapt things to make sure she's serving us in the best way possible. In short, she truly CARES.

Knowing I can jump on our monthly calls with her to get support with anything in my business has been a total game-changer to my confidence and my growth. I'm yet to find a mentor I align with - or that I can truly rely on - as much as Alex.

I'm so grateful for Reign - it's a consistent highlight of my week and of my overall business journey. I can't imagine my career without it!

Mel Mel
Verified Customer

If someone told you that in a matter of months you could learn a new skill, grow your confidence, and connect with a true community of the most supportive people across the world...why wouldn't you hop on that sh*t right away?!

I waited until basically the last minute to sign up for Launch Pad, after watching hours of videos and researching so. many. reviews.

Hands down, it's one of the best things I've ever done.

I had been writing for a little bit before LP, and I wasn't sure I "needed" it. But let me tell you...you do.

If you're looking for...

- A strong foundation for copywriting
- Hands-on experience with writing
- A portfolio that showcases who you are

...then you need Launch Pad!

Halfway through the program, I landed a contract copywriting gig with a MAJOR company, and they've been so impressed with my skills, which is all thanks to Alex and her amazing team! I reference lessons learned during the program every single day, and I know that I'm a much better all-around writer now.

So if you're on the fence...

You're a little nervous...

You're not quite sure you need it...

Don't worry! You're not alone. But you will be so happy to make the decision to invest in yourself and show up with the rest of the Copy Posse.

Your future self will thank you! Trust me.

Courtney CourtneyCopy Posse Launch Pad
Verified Customer

Before Reign, I was afraid to be seen, hardly posted on social media, focused on the smaller goals instead of seeing the bigger picture, and tried to navigate my copywriting business alone in the dark. Now I have more clarity on how to run my business. how to approach the way I work with my clients, confidence to go after better and bigger opportunities, hold myself accountable with my monthly accountability groups, gain major strides with my once-limited knowledge of the marketing world (which I constantly use), and continue to be motivated and inspired by all the lovely members along with the one and only Reign Master Alex Cattoni.

Reign opened up the door for me to make valuable connections with other freelancers, business owners, and highly valued experts (marketing, finance, mindset, branding, etc.) whose masterclasses are gold and would have cost me an arm and a leg each! So if you're looking to scale your business with a group of fun, loving, hardworking, supportive, creative, diverse, and badass people who always fill you with positive energy, teach you something new, be your accountability partner, and all the while getting to meet and learn from the latest experts, you're in the right place!

Chi Chi
Verified Customer

I'm 19 years old, currently attending university but I had set my mind on learning this high-income skill before going into student debt. After a LOT of research it's given you need a mentor, but now comes the question "who?"

If you need an immersive and extremely high-value program, this is it. Because I considered every other coach online and none of them come close to the CPLP. I couldn't possibly express the value in a testimonial, it's an experience you have to go through to understand. Alex and her team are incredibly empathetic and helpful toward EVERY aspect of starting out in this industry. The community she created is one of the strongest and most useful tools you can have in your arsenal no matter where you are in your journey. One week in and I was blown away and so glad I made this investment in myself.

I am now confident talking to clients because of the skills Alex has imprinted into my head. I now have a full-fledged portfolio (this puts you ahead of the game drastically) and I am ready as ever to step into the world and be a freakin' copywriter. A true blessing.

Adit AditCopy Posse Launch Pad
Verified Customer

This is hands down the best coaching program for aspiring copywriters who are serious about up-leveling their careers.

I’ve completed a couple of other programs on copywriting in the past but none (seriously, NONE) of them can keep up with the value, the knowledge, the support, the resources and the community you get in the Launch Pad!

What made the Launch Pad such a unique experience for me was the accountability in the group. Imagine having countless other amazing humans, just like you, on the same journey, facing the same challenges and having the same goal of “de-douchifying the internet.”

It is POWERFUL!!!! The Posse will push you to keep going and will ALWAYS cheer you on.

Alex is the best mentor I could’ve ever wished for because she truly and deeply cares about every single one of her students. No Posse left behind!!

I graduated from the Launch Pad with newfound confidence, a high-income skill and with all the necessary tools to skyrocket my copywriting business.

You will be surprised how much YOU can grow in just 8 weeks…

Sarah SarahCopy Posse Launch Pad
Verified Customer

Hey, everyone! I am now a graduate of two of Alex's classes. The first one I took was the Write and Ignite class, which gave me a solid understanding of sales and marketing. I was so pleased with the results of that class. There wasn't any doubt in my mind that I would love her Posse Eye Challenge. Her enthusiasm kept me interested, and her wealth of knowledge is second to none!

With both of the classes, she had to reach out to me mid- class to make sure I was still in it to win it. I have a caretaking business now that I am transitioning out of. That coupled with family responsibilities and being assistant Chief of the fire department made completing the two classes on time challenging! But she was great- no lectures, all encouragement!

I am very happy to say that during the Posse Eye Class, I landed my first client! I'm going to redo his websites, add in all sorts of features and become his communications person! #Winforsure!!

Thank you, Alex and the Posse crew for being so helpful and encouraging!

Julie Julie
Verified Customer

In a nutshell, I can say that Alex motivated me, a serial course-quitter, to pull through and complete the course!

That's no easy feat.

I came across Alex's YouTube channel by chance a couple of weeks before the Launch Pad was starting.

I don't know what happened, but I signed up after watching one video. I guess that shows how efficient she's at selling. 😉 And I took that as a sign from the Universe.

I loved my adventure with the other Launch Padders. I was freelancing full-time in a different industry, and I made it to ONE live call.

But you know what, the community is such a joy, and Alex is so profoundly motivating that I sat there each week watching the recordings and taking notes.

Even pushing through some major imposter syndrome.

Now, I'm just spreading my wings and starting out in the industry. It's terrifying, but I know that the skills Alex taught me will carry me through.

So, thank you, Alex, for being so kind, motivating, and above all, inspiring.

Minea MineaCopy Posse Launch Pad
Verified Customer

Having actual proof of your writing skills (aka a Launch Pad portfolio) literally changed my life for the best. It gave me the confidence to actually go for it…

Over the last 3 years, I’ve traveled to over 25 counties, landed over 43 different projects for businesses all over the world, from local businesses who are just starting out to +9 figure businesses.

One of them is the 5th most influential business coach on social media in Austria. I’ve been super top-rated (top 3%) on Upwork for at least 6 months and I went to Posse Fest!! Plus I made multiple $5K+ months.

The best part, I can travel and work from anywhere. Because nothing beats drinking a cocktail in Spain while writing some emails, I swear (besides some misspellings, heheh). Quite impressive for a 26-year-old dropout.

Robby Robby
Verified Customer

In the past month I landed my first freelance client... on a retainer to optimize her website, write nurturing emails, and social media! AND - just last week that client referred me to another client! Two clients to start my freelance side-gig with my 9-5. NONE of it would not have been possible without Alex, Spark, and the Copy Posse. The inspiration and encouragement from this community took me from cheering others' successes to celebrating my own #wins. Without Spark I would still be telling myself all the reasons a side-biz wouldn't work for me. With Spark and the Roadmap, Alex, Jenny, and company laid out a clear step-by-step plan that did not overwhelm and obviously provided results. Huge Posse love!

Marci Marci
Verified Customer

Look. I don't know HOW or WHY you had the audacity to only charge $97 for this, but I'm glad you did. This is SOLID. GOLD. You could take this formula, apply it to a client's sales page and EASILY charge $5k+ for the privilege. You could apply this to your own website - even your own homepage if it makes sense to do so - and just watch the traffic flow in. This is POWERFUL. And clearly built out of years of real-world experience. The value/price gap on this bad boy is so large, the price is a speck on the horizon in my rearview mirror. Thank you, Alex!

Alex Alex
Verified Customer

Born a content writer, I lacked direction and process and wondered if “I’d make it.” I found Alex on Instagram and finally signed up for her Launch Files self-study program! By the time I completed module 3, I landed my first 12-month contract and made $12k! I LOVE Alex’s teaching style, she’s engaging and present, and you can see the work and energy she puts into her courses and students. I look forward to taking more of her training and growing my business! Thank you, Alex!!

Christina Christina
Verified Customer

Like I said in the headline, thank you, Alex, for creating this program! This program had everything that I needed to land a full-time copywriting job. It gave me the skills, knowledge, and confidence to put myself out there. If anyone is reading this and is ready to get started on this journey, but maybe you haven't decided on a course or mentor to go with yet, this course and team have everything you need from A to Z.

Destinee DestineeCopy Posse Launch Pad
Verified Customer

I was a content writer taking on writing jobs from local businesses for pennies.

I was worried about my future and didn't want to be perpetually trapped earning peanuts for nothing.

My biggest doubt about copywriting was wondering if I could ever be competent enough to get paid for helping businesses solve their copy problems.

I've always thought the corporate and capitalist world was a dog-eat-dog, every-man-for-himself battlefield.

But the way Alex and the posse team balanced professionalism with empathy and authenticity you could tell they were really there to ensure our growth.

Because of the Launch Pad, I'm now very competent to walk the talk whenever I pitch my copywriting services. I'm also not as fearful about the future as I used to be because I now have a high-income skill I can exchange for value.

85% of people never complete an online course due to poor support among many other reasons. But If you're like me who learns best under a teacher who is genuine and more interested in your progress than the pay, then I strongly recommend the Launch Pad as the best place to develop competent copywriting skills. The entire team don't try to be nice, they're actually nice people who cheer you on from day 1 until your certificate finally sits on your LinkedIn profile.

Before Launch Pad, I was a content writer taking on jobs from local businesses for pennies. I loved writing, but I worried about my future. I didn't want to spend years trapped in a cycle of working hard for little pay with no clear path forward.

My biggest doubt about copywriting was whether I could ever become competent enough to charge businesses for solving their copy problems. I also believed the corporate world was a ruthless, every-man-for-himself battlefield where people cared more about profits than people.

Launch Pad completely changed that perspective.

From day one, Alex and the Copy Posse team created an environment that balanced professionalism with genuine empathy and authenticity. It never felt like they were simply delivering a course. You could tell they were deeply invested in our growth and wanted every student to succeed.

Because of Launch Pad, I now have the confidence and competence to pitch my copywriting services with conviction. More importantly, I'm no longer as anxious about the future because I now possess a high-income skill I can use to create real value for businesses around the world.

Many people never finish online courses because they lack support, accountability, or a genuine learning community. Launch Pad was the complete opposite. If you're someone who thrives under mentors who truly care about your progress, not just your payment, I can't recommend it enough. The entire team doesn't merely try to act nice. They genuinely are nice people. From your first day to the moment your certificate proudly appears on your LinkedIn profile, they're there celebrating every milestone with you.

Damilola Damilola
Verified Customer

You know that feeling you get when you know that what you're doing is going to epically change your life? The excitement? The barely controlled anticipation?

Yeah, THAT's the feeling you get the ENTIRE TIME during the Launch Pad.

My first experience with Alex & The Copy Posse (outside of her YouTube channel, of course) was in the Own The Inbox Challenge. At the end of Day 1, I knew that I was going to follow Alex wherever she decided to take me! When enrollment for Launch Pad came around, there was no thought or hesitation for me to join. I truly believed that this was where I was meant to be and that the investment would be worth it. Imposter Syndrome and all!

And like I knew she would, Alex went over and beyond!

She overdelivered every step of the way and exceeded my expectations! I was blown away from the sheer amount of value that she provided from start to finish. The way she laid everything out in the course was easy to digest (even with my perpetual overthinking) and could be put into action immediately. As corny as it may sound, she put the FUN in the fundamentals for me through every module and gave me the foundation to build a budding business.

Alex's warmth, enthusiasm and her overall awesomeness is just contagious. Not to mention the Copy Posse (the greatest community ever!) were so supportive, and always quick to give advice and encouragement. It truly felt like everyone was a big family and we all wanted to see one another succeed.

I came into Launch Pad as a newbie with zero experience, wanting to hone my writing skills to transition into a new career. And thanks to Alex & the Copy Posse, I left with a new skillset, mindset, a boost in my confidence and a community like no other.

If you were ever on the fence about if the Launch Pad is for you...jump off and RUN full speed ahead NOW! You will not be disappointed or regret your decision.

Precious PreciousCopy Posse Launch Pad
Verified Customer

I know beyond any doubt that signing up for Launch Pad will be one of the defining moments of my life.

I attended DigitalMarketers T&C Summit last year, and had the honor of being in Alex’s session, and somehow I knew this was the start of something BIG! I enrolled for the Posse Eye Challenge and then LP… and my life has NEVER been the same!!

Within a few months I went from someone who enjoyed writing to someone confidently calling myself a copywriter and earning money from it! I have closed 6 clients to date!

The program is so much more than training—it's a transformative journey of self-discovery where you're equipped with all the knowledge and tools to develop a skill set that truly changes your life. I thoroughly enjoyed every moment, made new friends and finished with a valuable portfolio.

One of the biggest advantages of being part of the program (on top of everything I have already mentioned!...) is being welcomed into a group of people who feel like home! The marketing and business world can be a tough and intimidating space, but The Posse is completely different. It's a group of smart, resilient, and successful individuals who are genuinely real, open and honest! It’s a group of people who support, inspire and celebrate you EVERY.STEP.OF.THE.WAY!

Alex and The Posse not only gave me the skills I needed to succeed, but also the confidence to boldly show up in my new role knowing I have them all behind me!

Thank you Alex and your team for your dedication in creating your Empathy Empire!

Kira KiraCopy Posse Launch Pad

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